Senior Performance Marketing Lead – Paid Social & AI

Gusto; San Francisco (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

Gusto is seeking a seasoned performance marketer to own paid social and emerging channels in San Francisco, coordinating across Meta, LinkedIn, Reddit, Quora, and TikTok to scale demand generation and revenue targets. This high-visibility role collaborates with Web Marketing, Brand, and Product Marketing to optimize campaigns and leverage AI tools.

You will test new formats, refine briefs and copy, and drive pipeline through data-driven insights and cross-functional teamwork.

Qualifications

• Experience leading paid social campaigns across multiple platforms.
• Ability to test new ad formats and creative approaches.
• Proven track record driving pipeline and revenue through performance marketing.

Responsibilities

• Own paid social and emerging channels to drive pipeline.
• Test new formats and optimize campaigns across Meta, LinkedIn, Reddit, Quora, and TikTok.
• Collaborate with Demand Gen, Web Marketing, Brand, and Product Marketing teams.
• Leverage AI-powered workflows to improve briefs, copy and performance.

Skills

Performance marketing

Paid social strategy

Campaign testing

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Meta Ads Manager

LinkedIn Ads

TikTok Ads

Reddit Ads

Quora Ads

AI workflow tools

Job description

Gusto is seeking a seasoned performance marketer to own paid social and emerging channels. You will test new formats, optimize across Meta, LinkedIn, Reddit, Quora, and TikTok, and drive pipeline with AI-powered workflows.

This is a high-visibility role that ties demand generation to revenue targets. You will work within the Demand Generation team, collaborating across Web Marketing, Brand, and Product Marketing to scale paid social while leveraging AI tools to improve briefs, copy, and