Senior Paid Social Growth Lead (AI-Powered)

Gusto; San Francisco (CA); Hybrid; USD 109,000 - 161,000; Full time

Job summary

Gusto is seeking a seasoned Paid Acquisition Manager to own execution across paid social and emerging channels. You will test new platforms, formats, and tactics to scale.

This high-visibility role sits at the intersection of performance marketing and AI-enabled workflow design, with accountability for pipeline and revenue targets. As part of the Demand Generation team, you will manage multi-million dollar budgets, partner with Web Marketing, Brand, and Engineering to optimize measurement,

Qualifications

• 7+ years of performance marketing experience in B2B SaaS or high-growth environment.
• Full-funnel ownership across multiple paid social platforms.
• Strong creative testing and learning loops.

Responsibilities

• Own paid social strategy and execution across multiple platforms.
• Manage multi-million dollar budgets with pacing and forecasting.
• Refine measurement framework and attribution philosophy with the marketing team.
• Lead creative testing and scale experiments with clear learning roadmaps.
• Document playbooks and best practices for the paid acquisition team.
• Leverage AI tools to generate briefs, copy variants, and audience research.
• Test new channels and formats beyond core paid social with structured pilots.
• Collaborate with Web Marketing on landing page strategy and post-click conversion.
• Coordinate with Brand/Influencer and Engineering to align campaigns and tracking.

Skills

Paid social strategy

Budget management

AI fluency

Cross-functional collaboration

Data-driven decision making

Job description

Gusto is seeking a seasoned Paid Acquisition Manager to own execution across paid social and emerging channels. You will test new platforms, formats, and tactics to scale.

This high-visibility role sits at the intersection of performance marketing and AI-enabled workflow design, with accountability for pipeline and revenue targets. As part of the Demand Generation team, you will manage multi-million dollar budgets, partner with Web Marketing, Brand, and Engineering to optimize measurement,