Senior Paid Social & AI-Driven Growth Lead

Gusto; Scottsdale (AZ); Hybrid; USD 109,000 - 161,000; Full time

Job summary

Gusto is seeking a seasoned performance marketer to own paid social and emerging channels, testing new formats and AI-powered workflows. You will drive day-to-day strategy within our Demand Generation team, accountable for pipeline and revenue targets across high-visibility programs.

As part of the Paid Acquisition group, you will manage multi-million dollar budgets, collaborate with Engineering on pixels, and scale learnings from creative testing.

Qualifications

• 7+ years of performance marketing experience in B2B SaaS or high-growth environments.
• Deep expertise in paid social with a track record of testing and scaling new channels.
• Full-funnel ownership across major platforms with significant budget responsibility.

Responsibilities

• Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok for full-funnel campaigns.
• Manage multi-million dollar budgets with pacing, forecasting, and attribution analysis.
• Lead creative testing, briefs, and partnerships with studios/agencies to drive learnings and scale.
• Integrate AI tools to generate briefs, copy variants, and audience research; document playbooks.
• Pilot new channels and formats, defining success criteria and scale vs kill decisions.
• Collaborate cross-functionally with Marketing, Product, Sales, Web to align campaigns and landing pages.

Skills

Performance marketing

Paid social

Full-funnel ownership

AI-powered marketing

Cross-functional collaboration

Data-driven

Job description

Gusto is seeking a seasoned performance marketer to own paid social and emerging channels, testing new formats and AI-powered workflows. You will drive day-to-day strategy within our Demand Generation team, accountable for pipeline and revenue targets across high-visibility programs.

As part of the Paid Acquisition group, you will manage multi-million dollar budgets, collaborate with Engineering on pixels, and scale learnings from creative testing.