Senior Paid Social & Acquisition Lead

Gusto; New York (NY); Hybrid; USD 109,000 - 161,000; Full time

Job summary

Gusto is seeking a seasoned Paid Acquisition Manager to own execution across paid social and emerging channels. This high-visibility role sits at the intersection of performance marketing, channel experimentation, and AI-powered workflow design, with responsibility for day-to-day strategy and pipeline targets.

You will lead paid social across Meta, LinkedIn, Reddit, Quora, and TikTok, and test new channels while collaborating with Web, Brand, and Product teams.

Qualifications

• Seven+ years in performance marketing, preferably B2B SaaS or high-growth consumer org.
• Hands-on ownership of paid social across multiple platforms with budget responsibility and pipeline impact.
• AI fluent in practice; uses AI tools to accelerate briefs, copy, and analysis.

Responsibilities

• Own paid social strategy and execution across major platforms; manage full-funnel campaigns.
• Forecast budgets, monitor pacing, and analyze spend vs. impact.
• Refine attribution philosophy and budget allocation with marketing partner teams.
• Lead creative testing; brief studios and agencies; translate data into actionable insights.
• Document playbooks and best practices for the paid acquisition team.
• Integrate AI-powered workflows to improve campaign briefs and audience research.
• Collaborate with cross-functional teams to align paid social with campaigns and earned media.

Skills

Paid Social

Budget Management

AI Tools

Cross-functional

Data Analysis

Leadership

Tools

Meta Ads Manager

LinkedIn Ads

TikTok Ads

Reddit Ads

Quora Ads

Job description

Gusto is seeking a seasoned Paid Acquisition Manager to own execution across paid social and emerging channels. This high-visibility role sits at the intersection of performance marketing, channel experimentation, and AI-powered workflow design, with responsibility for day-to-day strategy and pipeline targets.

You will lead paid social across Meta, LinkedIn, Reddit, Quora, and TikTok, and test new channels while collaborating with Web, Brand, and Product teams.