Senior Paid Social Growth Lead — AI-Driven

Gusto, Inc.; United States; Hybrid; USD 109,000 - 161,000; Full time

Benefits offered by this job

Equity (RSUs)

Competitive benefits

Hybrid work model

Job summary

Gusto, Inc. is seeking a seasoned performance marketer to own paid social across Meta, LinkedIn, Reddit, Quora and TikTok, driving demand within a fast-growing B2B SaaS environment. You will manage multi-million budgets, build testing programs, and partner with product, brand, web, and engineering to accelerate pipeline and revenue.

A strong AI-enabled approach and data-driven mindset are essential. Based in the US with hybrid office expectations in Denver, San Francisco or New York, this role

Qualifications

• 7+ years of performance marketing experience in B2B SaaS or high-growth environments.
• Full-funnel ownership across core paid social platforms with measurable pipeline impact.
• Strong creative strategy and testing instincts.
• AI fluency in practice, using tools to accelerate briefs and insights.
• Excellent cross-functional collaboration and stakeholder management.
• Analytical mindset with perspective on attribution in imperfect measurement.

Responsibilities

• Own paid social strategy and execution across Meta, LinkedIn, Reddit, Quora, and TikTok.
• Manage multi-million dollar budgets with pacing, forecasting and budget variance analysis.
• Refine measurement framework and ensure reliable tracking with cross-functional partners.
• Lead creative strategy and testing with studios/agencies and interpret results.
• Leverage AI tools to generate briefs, copy variants and insights at scale.
• Test new channels/formats beyond core paid social with clear success criteria.
• Align paid social with integrated campaigns, landing pages, and post-click experience.

Skills

Performance marketing

Paid social

Budget management

AI fluency

Cross-functional teamwork

Data-driven analytics

Job description

Gusto, Inc. is seeking a seasoned performance marketer to own paid social across Meta, LinkedIn, Reddit, Quora and TikTok, driving demand within a fast-growing B2B SaaS environment. You will manage multi-million budgets, build testing programs, and partner with product, brand, web, and engineering to accelerate pipeline and revenue.

A strong AI-enabled approach and data-driven mindset are essential. Based in the US with hybrid office expectations in Denver, San Francisco or New York, this role