Remote Senior Paid Search Lead - Performance Marketing

Pearson; Helena (MT); Remote; USD 90,000 - 190,000; Full time

Job summary

Pearson is seeking a Lead Specialist in Performance Marketing to lead paid search strategies, optimize campaigns, and drive enrollments. You will own day-to-day execution across Google Ads, SA360, and Microsoft Ads, while guiding internal teams and external agencies to deliver measurable business outcomes.

The role emphasizes leadership, advanced analytics, and ongoing experimentation to improve efficiency and conversion performance across geographies and campaigns.

Qualifications

• 7+ years of hands-on experience managing Paid Search campaigns.
• Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
• Strong analytical skills with ability to translate insights into action.

Responsibilities

• Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
• Execute and optimize campaigns designed to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
• Translate strategic direction into campaign plans, testing initiatives, and optimization recommendations.

Skills

Paid Search Expertise

Leadership

Data Analysis

Campaign Optimization

Communication

Stakeholder Management

Tools

Google Ads

SA360

Microsoft Ads

Google Analytics

Tag Manager

Job description

Pearson is seeking a Lead Specialist in Performance Marketing to lead paid search strategies, optimize campaigns, and drive enrollments. You will own day-to-day execution across Google Ads, SA360, and Microsoft Ads, while guiding internal teams and external agencies to deliver measurable business outcomes.

The role emphasizes leadership, advanced analytics, and ongoing experimentation to improve efficiency and conversion performance across geographies and campaigns.