Senior Paid Search Lead — Performance Marketing (Remote)

Pearson; Austin (TX); Remote; USD 90,000 - 190,000; Full time

Benefits offered by this job

Annual incentive program

Job summary

Pearson, a global education company, is seeking a Lead Specialist, Performance Marketing to lead day-to-day paid search campaigns across Google Ads, SA360, and Microsoft Ads, driving enrollment and product adoption.

You will manage internal teams and external agencies, build a testing roadmap, optimize bidding and creative, and deliver actionable insights with strong stakeholder collaboration from enrollment to Finance.

Qualifications

• 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
• Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
• Demonstrated success managing large-scale search programs with measurable performance goals.
• Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
• Experience managing agency relationships and collaborating with cross-functional stakeholders.
• People management, leadership, and development experience
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
• Advanced proficiency in Excel and performance reporting tools.
• Excellent communication and presentation skills.

Responsibilities

• Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360, and other search platforms.
• Execute and optimize campaigns designed to drive product adoption, student applications, and enrollments while meeting cost efficiency goals.
• Translate strategic direction from the Principal, Performance Marketing into campaign plans, testing initiatives, and optimization recommendations.
• Monitor campaign performance daily and proactively identify opportunities to improve volume, conversion rates, and cost efficiency.
• Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.
• Lead ongoing search query analysis and optimization efforts to maximize qualified traffic and enrollment outcomes.
• Maintain deep expertise in evolving search trends, automation capabilities, AI-driven bidding, and platform best practices.
• Meet with internal teams and agency partners to align plans with enrollment and ROI goals.
• Develop a robust testing roadmap across campaigns, audiences, and landing pages to drive growth.
• Provide actionable performance insights and partner with Analytics for attribution and reporting.

Skills

Paid Search

Google Ads

SA360

Microsoft Ads

Conversion optimization

Attribution

Agency management

People management

Data analysis

Excel

Tools

GA/Analytics tools

Job description

Pearson, a global education company, is seeking a Lead Specialist, Performance Marketing to lead day-to-day paid search campaigns across Google Ads, SA360, and Microsoft Ads, driving enrollment and product adoption.

You will manage internal teams and external agencies, build a testing roadmap, optimize bidding and creative, and deliver actionable insights with strong stakeholder collaboration from enrollment to Finance.