Senior Paid Search & Performance Marketing Lead (Remote)

Pearson; Topeka (KS); Remote; USD 90,000 - 190,000; Full time

Job summary

Pearson seeks a Lead Specialist, Performance Marketing to lead day-to-day paid search management across Google Ads, SA360 and related platforms, driving enrollments and product adoption with efficient spend.

You will guide internal teams and agencies, translate data into actionable insights, and continuously test bidding and creative strategies to maximize ROI and growth. Collaborate with Analytics, Enrollment and Marketing to align programs with strategic goals.

Qualifications

• 7+ years of hands-on paid search experience.
• Expert-level experience with Google Ads and SA360.
• Strong analytical and reporting skills.

Responsibilities

• Lead day-to-day paid search campaigns across Google Ads, Microsoft Ads, SA360 and other search platforms.
• Drive product adoption, student applications and enrollments while meeting cost efficiency goals.
• Translate strategic direction into campaign plans, testing initiatives and optimization recommendations.
• Monitor campaign performance daily and identify opportunities to improve volume and ROI.
• Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure improvements.

Skills

Paid Search

Google Ads

SA360

Campaign optimization

Analytics

Leadership

Job description

Pearson seeks a Lead Specialist, Performance Marketing to lead day-to-day paid search management across Google Ads, SA360 and related platforms, driving enrollments and product adoption with efficient spend.

You will guide internal teams and agencies, translate data into actionable insights, and continuously test bidding and creative strategies to maximize ROI and growth. Collaborate with Analytics, Enrollment and Marketing to align programs with strategic goals.