Senior Paid Search Lead

Pearson; États-Unis; À distance; USD 90 000 - 190 000; Plein temps

Avantages offerts par ce poste

Annual incentive program

Résumé du poste

Pearson is seeking a high-caliber Lead Specialist, Performance Marketing to lead day-to-day paid search execution and optimization, driving student enrollments for educational products. You will own search programs across multiple platforms, collaborate with partners, and mentor a team to deliver measurable ROI.

The role requires senior-level SEM experience, deep analytics, and a passion for testing and optimizing campaigns at scale.

Qualifications

• 7+ years of hands-on experience managing Paid Search (SEM) campaigns.
• Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
• Strong understanding of conversion optimization, attribution, bidding strategies, audience targeting, and campaign measurement.
• Experience managing agency relationships and collaborating with cross-functional stakeholders.
• People management, leadership, and development experience.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience with web analytics and tracking platforms, including Google Analytics and tag management solutions.
• Advanced proficiency in Excel and performance reporting tools.
• Excellent communication and presentation skills.

Responsabilités

• Own Paid Search programs across Google Ads, Microsoft Ads, SA360 and other search platforms.
• Execute and optimize campaigns to drive product adoption, applications, and enrollments while meeting cost efficiency goals.
• Translate strategy into campaign plans, testing initiatives and optimization recommendations.
• Monitor performance daily and identify opportunities to improve volume, conversions, and cost efficiency.
• Lead keyword expansion, audience targeting, bidding, ad copy testing, and campaign structure improvements.
• Manage ongoing search query analysis and optimization for qualified traffic and enrollment outcomes.
• Maintain expertise in evolving search trends, automation, AI bidding, and platform best practices.
• Coordinate with agency partners and internal stakeholders to ensure campaign success.

Connaissances

Paid Search Expertise

Data Analysis

Optimization

Attribution

Bidding Strategies

Audience Targeting

Communication & Storytelling

Project Management

Leadership

Outils

Google Ads

SA360

Microsoft Ads

Description du poste

Pearson is seeking a high-caliber Lead Specialist, Performance Marketing to lead day-to-day paid search execution and optimization, driving student enrollments for educational products. You will own search programs across multiple platforms, collaborate with partners, and mentor a team to deliver measurable ROI.

The role requires senior-level SEM experience, deep analytics, and a passion for testing and optimizing campaigns at scale.