Remote Lead, Performance Marketing

Pearson; Columbus (OH); Remote; USD 90,000 - 190,000; Full time

Benefits offered by this job

Annual incentive program

Remote work

Job summary

Pearson is seeking a Lead Specialist, Performance Marketing to oversee day-to-day paid search execution and optimization, driving enrollment and product adoption. You will collaborate with agency partners, Analytics, Enrollment, Finance, and Marketing to ensure excellence in campaign performance and reporting.

The role emphasizes people leadership, hands-on search expertise, and a data-driven culture with testing and AI-enabled bidding.

Qualifications

• 7+ years hands-on Paid Search management.
• Expert-level Google Ads and SA360 experience; Microsoft Ads preferred.
• Proven track record in large-scale search programs with measurable goals.
• Strong conversion optimization, attribution, bidding, and measurement knowledge.
• Experience managing agency relationships and cross-functional stakeholders.
• People management and leadership experience.
• Strong analytical skills and data-driven decision making.
• Experience with Google Analytics and tag management.
• Advanced Excel and reporting proficiency.
• Excellent communication and presentation skills.

Responsibilities

• Own day-to-day Paid Search programs across Google Ads, Microsoft Ads, SA360 and others.
• Execute campaigns to drive product adoption, applications, and enrollments with cost efficiency.
• Translate strategy into campaign plans, tests and optimization recommendations.
• Monitor performance daily and identify opportunities to improve volume, conversions and ROAS.
• Lead keyword expansion, targeting, bidding, ad copy testing and campaign structure.
• Conduct ongoing search query analysis and optimization for qualified traffic and enrollment outcomes.
• Stay current with search trends, automation, AI bidding and best practices.
• Collaborate with internal teams and agencies to deliver flawless campaigns.
• Develop testing roadmaps across campaigns, audiences, landing pages and bidding approaches.
• Analyze performance and provide actionable recommendations; build dashboards and reports.

Skills

Paid Search

SEM

Campaign Management

Analytics

Excel

Data Interpretation

Communication

Storytelling

Tools

Google Ads

SA360

Microsoft Ads

Job description

Pearson is seeking a Lead Specialist, Performance Marketing to oversee day-to-day paid search execution and optimization, driving enrollment and product adoption. You will collaborate with agency partners, Analytics, Enrollment, Finance, and Marketing to ensure excellence in campaign performance and reporting.

The role emphasizes people leadership, hands-on search expertise, and a data-driven culture with testing and AI-enabled bidding.