Senior Paid Search Lead - Performance Marketing (Remote)

Pearson; Salem (OR); Remote; USD 90,000 - 190,000; Full time

Benefits offered by this job

Annual incentive program

Remote work

Job summary

Pearson is seeking a Lead Specialist, Performance Marketing to manage day-to-day Paid Search campaigns and optimize for enrollments and product adoption. You will lead internal and partner teams, driving performance with data-driven testing and AI-enabled bidding, while partnering across Analytics, Enrollment, Finance and Marketing to deliver insights and improvements.

You will mentor staff, elevate campaign quality, and ensure measurement accuracy, contributing to Pearson’s education goals and

Qualifications

• 7+ years hands-on experience managing Paid Search (SEM) campaigns.
• Expert-level experience with Google Ads and SA360; Microsoft Ads experience preferred.
• Experience managing agency relationships and collaborating with cross-functional stakeholders.
• People management, leadership, and development experience.
• Strong analytical skills with ability to translate data into action.
• Experience with web analytics and tracking platforms including Google Analytics and tag management.
• Advanced proficiency in Excel and performance reporting tools.
• Excellent communication and presentation skills.

Responsibilities

• Serve as the day-to-day owner of Paid Search programs across Google Ads, Microsoft Ads, SA360 and other search platforms.
• Execute and optimize campaigns to drive product adoption, student applications and enrollments while meeting cost goals.
• Translate strategic direction into campaign plans, testing initiatives and optimization recommendations.
• Monitor campaign performance daily and identify opportunities to improve volume, conversion rates and cost efficiency.
• Manage keyword expansion, audience targeting, bidding strategies, ad copy testing, and campaign structure.
• Lead ongoing search query analysis and optimization for qualified traffic and enrollment outcomes.
• Maintain deep expertise in evolving search trends, automation capabilities, AI bidding, and best practices.

Skills

Paid Search

Google Ads

SA360

Analytics

Leadership

Attribution

Excel

Tools

Google Analytics

Tag Manager

Reporting Tools

Job description

Pearson is seeking a Lead Specialist, Performance Marketing to manage day-to-day Paid Search campaigns and optimize for enrollments and product adoption. You will lead internal and partner teams, driving performance with data-driven testing and AI-enabled bidding, while partnering across Analytics, Enrollment, Finance and Marketing to deliver insights and improvements.

You will mentor staff, elevate campaign quality, and ensure measurement accuracy, contributing to Pearson’s education goals and