Senior Paid Search & Growth Marketing Lead

Lanterngrowth; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Lantern is a full-stack growth agency serving the country’s most innovative DTC health startups. Our mission is to bend the risk curve for early & growth-stage health companies, delivering life-changing care through ambitious marketing.

We’re seeking an analytically-minded performance marketer with deep expertise in Paid Search to scale our client work. You will collaborate with growth leaders and start-up CEOs to drive measurable results.

Qualifications

• 3–6 years of paid search marketing experience.
• Experience working with startups preferred.
• Experience in DTC health or wellness domains is highly valued.

Responsibilities

• Manage all aspects of paid search campaigns for select clients.
• Analyze and optimize campaign performance daily, weekly and monthly.
• Develop cross-channel, full-funnel strategies with Lantern experts across channels like TikTok, influencer, direct mail, SEO and affiliate, including email/SMS and CRO.
• Own paid search results and marketing budgets.
• Support QA site/app tracking with the development team.
• Balance hands-on work with management depending on project scope.

Skills

Paid search

Startup experience

DTC health

Tools

Google Analytics

Mixpanel

Job description

Lantern is a full-stack growth agency serving the country’s most innovative DTC health startups. Our mission is to bend the risk curve for early & growth-stage health companies, delivering life-changing care through ambitious marketing.

We’re seeking an analytically-minded performance marketer with deep expertise in Paid Search to scale our client work. You will collaborate with growth leaders and start-up CEOs to drive measurable results.