Creative Strategy Lead, Paid Social (Health Tech)

Lanterngrowth; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Lantern is seeking a Manager, Creative Strategy (Paid Social) to lead the development of high-performing ad concepts, briefs, and testing roadmaps for healthcare startup clients across Meta, TikTok, and YouTube. You will work at the intersection of paid media and design, translating business goals into creative hypotheses and iterative tests.

You’ll collaborate with designers, editors, copywriters, and CRO leads to craft full-funnel campaigns, optimize CAC/ROAS, and drive scale.

Qualifications

• 2-4 years of experience in performance-focused creative strategy for paid social
• Deep understanding of creative best practices and platform levers (Meta/TikTok; YouTube a plus)
• Proven track record developing winning concepts, briefs, and test plans to improve CAC/ROAS

Responsibilities

• Lead creative strategy for paid social across a portfolio of healthcare startup clients, focusing on Meta, TikTok, and YouTube formats
• Develop briefs, storyboards/scripts, messaging architectures, and ad concepts rooted in audience insights and client branding
• Build structured creative testing roadmaps and collaborate with channel leads and account directors
• Analyze performance data and competitive libraries to identify winning patterns and inform next briefs
• Collaborate with designers, editors, copywriters, and UGC creators to bring briefs to life
• Partner with media managers to optimize CAC, ROAS, and LTV with tight feedback loops
• Develop full-funnel creative frameworks including landing page and advertorial angles with CRO leads
• Champion platform-specific best practices for TikTok, Meta feeds/Reels, and YouTube short-form video

Skills

Paid social strategy

Creative concept development

Campaign testing roadmaps

Data-driven optimization

Cross-functional collaboration

Storytelling and copywriting

Project management

DTC / digital health knowledge

Education

Bachelor's degree in marketing/communications

Tools

Meta Ads Manager

TikTok Ads

YouTube Ads

Job description

Lantern is seeking a Manager, Creative Strategy (Paid Social) to lead the development of high-performing ad concepts, briefs, and testing roadmaps for healthcare startup clients across Meta, TikTok, and YouTube. You will work at the intersection of paid media and design, translating business goals into creative hypotheses and iterative tests.

You’ll collaborate with designers, editors, copywriters, and CRO leads to craft full-funnel campaigns, optimize CAC/ROAS, and drive scale.