Senior Manager, Paid Social

Lanterngrowth; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Lantern is seeking an analytically-minded performance marketer with deep expertise in Paid Social to help scale a new kind of marketing agency. You will wear multiple hats and collaborate across client teams, building world-class marketing skills while growing across channels and lifecycle marketing.

This role combines strategic thinking with hands-on execution. You will own paid social results and budgets, work with Lantern experts to craft full-funnel strategies across TikTok, influencer,

Qualifications

• 3-6 years of experience in paid social marketing.
• Startup experience preferred.
• Expertise managing paid social channels is required.
• Experience in DTC businesses required; health and wellness experience preferred.

Responsibilities

• Manage all aspects of paid social campaigns for select clients.
• Analyze and optimize campaign performance on a daily, weekly and monthly basis; develop insights to inform future strategy.
• Manage creative team members to maximize the impact of ads and landing pages.
• Partner with Lantern experts to develop and execute full-funnel strategies across channels (TikTok, influencer, direct mail, SEO, affiliate; email/SMS; CRO).
• Own paid social results and marketing budgets.
• Support development team to guide and QA site/app tracking.
• Combine hands-on work with management as needed.

Skills

Paid social

Analytics

Startup experience

Project management

Job description

We are looking for an analytically-minded performance marketer with deep expertise in Paid Social to help us scale a new kind of marketing agency.

You'll wear multiple hats and work across multiple organizations conducting client-facing work while building world-class marketing skills.

This role is a perfect fit for a paid social expert looking to expand their growth marketing expertise across multiple channels and through the full funnel. You’ll work with our best-in-class growth leaders and directly with several start-up CEOs to help them grow their businesses.

Responsibilities

• Manage all aspects of paid social campaigns for select clients
• Analyze and optimize campaign performance on a daily, weekly and monthly basis; develop insights to inform future strategy
• Manage creative team members to maximize the impact of ads and landing pages that we develop for our clients.
• Partner with other Lantern subject matter experts to develop and execute full-funnel acquisition marketing strategies for our clients, across channels like tiktok, influencer, direct mail, SEO and affiliate, and through lifecycle (email / sms) and conversion rate optimization (CRO) initiatives.
• Own paid social results and marketing budgets
• Support the development team to guide and QA site / app tracking
• Combine hands-on-keyboard work with management, depending on scope of project

Qualifications

• 3-6 years of experience in paid social marketing
• Experience experience working with startups preferred preferred
• Expertise directly managing paid social channels is required
• Experience in DTC businesses required; health and wellness experience strongly preferred
• Strong analytical capability with experience in a variety of website analytics tools
• Strong project management, attention to detail, and a no-task-too-small mentality

Who you are

• Client service oriented
• Data driven, but willing to take risks
• Very high say / do ratio
• Enjoy working at both strategic and execution levels

About Lantern

Lantern is a full-stack growth agency for the country’s most innovative DTC health startups. Our mission is to bend the risk curve for innovative early & growth-stage DTC health companies, helping our clients deliver life-changing care to more Americans. We are a place for ambitious marketers to hone their craft and work on interesting projects with exceptional colleagues, while growing into the world’s best full-stack DTC health marketers.
Lantern is an Equal Opportunity Employer. Lantern does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

Applications outside of the US will not be considered

Our process is fast and flexible:

1. Assess current business & marketing needs

2. Build custom proposal and detailed work plan