Senior Paid Social Growth Manager

Lanterngrowth; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Lantern is seeking an analytically-minded performance marketer with deep expertise in Paid Social to help scale a new kind of marketing agency. You will wear multiple hats and collaborate across client teams, building world-class marketing skills while growing across channels and lifecycle marketing.

This role combines strategic thinking with hands-on execution. You will own paid social results and budgets, work with Lantern experts to craft full-funnel strategies across TikTok, influencer,

Qualifications

• 3-6 years of experience in paid social marketing.
• Startup experience preferred.
• Expertise managing paid social channels is required.
• Experience in DTC businesses required; health and wellness experience preferred.

Responsibilities

• Manage all aspects of paid social campaigns for select clients.
• Analyze and optimize campaign performance on a daily, weekly and monthly basis; develop insights to inform future strategy.
• Manage creative team members to maximize the impact of ads and landing pages.
• Partner with Lantern experts to develop and execute full-funnel strategies across channels (TikTok, influencer, direct mail, SEO, affiliate; email/SMS; CRO).
• Own paid social results and marketing budgets.
• Support development team to guide and QA site/app tracking.
• Combine hands-on work with management as needed.

Skills

Paid social

Analytics

Startup experience

Project management

Job description

Lantern is seeking an analytically-minded performance marketer with deep expertise in Paid Social to help scale a new kind of marketing agency. You will wear multiple hats and collaborate across client teams, building world-class marketing skills while growing across channels and lifecycle marketing.

This role combines strategic thinking with hands-on execution. You will own paid social results and budgets, work with Lantern experts to craft full-funnel strategies across TikTok, influencer,