Senior Manager, Paid Search

Lanterngrowth; New York (NY); Presencial; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Lantern is a full-stack growth agency serving the country’s most innovative DTC health startups. Our mission is to bend the risk curve for early & growth-stage health companies, delivering life-changing care through ambitious marketing.

We’re seeking an analytically-minded performance marketer with deep expertise in Paid Search to scale our client work. You will collaborate with growth leaders and start-up CEOs to drive measurable results.

Formación

• 3–6 years of paid search marketing experience.
• Experience working with startups preferred.
• Experience in DTC health or wellness domains is highly valued.

Responsabilidades

• Manage all aspects of paid search campaigns for select clients.
• Analyze and optimize campaign performance daily, weekly and monthly.
• Develop cross-channel, full-funnel strategies with Lantern experts across channels like TikTok, influencer, direct mail, SEO and affiliate, including email/SMS and CRO.
• Own paid search results and marketing budgets.
• Support QA site/app tracking with the development team.
• Balance hands-on work with management depending on project scope.

Conocimientos

Paid search

Startup experience

DTC health

Herramientas

Google Analytics

Mixpanel

Descripción del empleo

We are looking for an analytically-minded performance marketer with deep expertise in Paid Search to help us scale a new kind of marketing agency.

You'll wear multiple hats and work across multiple organizations doing client-facing work while building world-class marketing skills.

This role is a perfect fit for a paid search expert looking to deepen their search expertise, and expand their growth marketing expertise across multiple channels and through the full funnel. You'll work with our best-in-class growth leaders and directly with several start-up CEOs to help them grow their businesses up.

Responsibilities

• Manage all aspects of paid search campaigns for select clients
• Analyze and optimize campaign performance on a daily, weekly and monthly basis; develop insights to inform future strategy
• Partner with other Lantern subject matter experts to develop and execute full-funnel acquisition marketing strategies for our clients, across channels like tiktok, influencer, direct mail, SEO and affiliate, and through lifecycle (email / sms) and conversion rate optimization (CRO) initiatives.
• Own paid search results and marketing budgets
• Support the development team to guide and QA site / app tracking
• Combine hands‑on-keyboard work with management, depending on scope of project

Qualifications

• 3-6 years of experience in paid search marketing
• Experience working with startups preferred
• Expertise directly managing paid search is required
• Experience in DTC businesses required; health and wellness experience strongly preferred
• Strong analytical capability with experience in a variety of website analytics tools
• Strong project management, attention to detail, and a no-task-too-small mentality

Who you are

• Client service oriented
• Data driven, but willing to take risks
• Very high say / do ratio
• Enjoy working at both strategic and execution levels

About Lantern

Lantern is a full-stack growth agency for the country's most innovative DTC health startups. Our mission is to bend the risk curve for innovative early & growth-stage DTC health companies, helping our clients deliver life-changing care to more Americans. We are a place for ambitious marketers to hone their craft and work on interesting projects with exceptional colleagues, while growing into the world's best full-stack DTC health marketers.
Lantern is an Equal Opportunity Employer. Lantern does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

Applications outside of the US will not be considered

Let's Get Started.

We've helped dozens of companies across the Digital Health and Consumer Internet spaces grow from launch to over $100MM in annual revenue.

Our process is fast and flexible:

1. Assess current business & marketing needs

2. Build custom proposal and detailed work plan