Brand & Content Marketer for Growth & Storytelling

Lanterngrowth; New York (NY); On-site; USD 45,000 - 65,000; Full time

Job summary

Lantern is a full-stack growth agency for the country’s most innovative DTC health startups. We are seeking a customer-obsessed brand & content marketer to turn insights into stories that nurture, convert and activate new customers.

This is an early-career role designed to broaden your marketing breadth across disciplines. You will work with growth leaders and startup CEOs, building messaging frameworks, creating copy for websites and campaigns, and managing creative across channels.

Qualifications

• 0-2 years of experience in brand / integrated / content, product marketing, or growth marketing.
• Experience in social media.
• Experience running basic quantitative analysis in tools like Excel / Google Sheets.
• Experience writing consumer-facing copy required.
• Strong customer-empathy and client management / communication skills.

Responsibilities

• Assist in the build out of foundational brand messaging frameworks for new clients, leveraging competitive research and consumer insights.
• Build creative briefs and write copy for website landing pages, ads, sales enablement materials, emails and SEO articles, combining insights from the brand messaging framework with channel best practices that speak effectively to customers and convert.
• Serve as a creative program manager across channels (ads, emails, landing pages) - working with UGC creators, Lantern design and development partners to deliver high quality creative in multiple formats, on spec and on time.
• Analyze campaign results and pull together presentation materials for clients
• Execute lifecycle marketing strategies for new client email / sms flows that are designed to nurture leads to become customers and keep new customers engaged, retained and referring.
• Support semi-regular (monthly, bi-monthly, etc.) creative review exercises, documenting insights from top performing creative across Lantern clients, as well as competitive research to continuously refine and improve the institutional knowledge of creative best practices within the Lantern team.
• Support the Lantern leadership team with select projects to build the Lantern brand externally, including owning linkedin content strategy, sales enablement materials (webinars, tear-sheets, overview decks), and developing new case studies.

Skills

Brand marketing

Social media

Copywriting

Data analysis

Client management

Tools

Excel

Google Sheets

Job description

Lantern is a full-stack growth agency for the country’s most innovative DTC health startups. We are seeking a customer-obsessed brand & content marketer to turn insights into stories that nurture, convert and activate new customers.

This is an early-career role designed to broaden your marketing breadth across disciplines. You will work with growth leaders and startup CEOs, building messaging frameworks, creating copy for websites and campaigns, and managing creative across channels.