Senior Manager, Marketing Analytics & Tracking Engineer

Lanterngrowth; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Lantern is seeking a senior analytics and tracking lead to own how our clients measure, attribute, and optimize paid marketing performance. You will design HIPAA-compliant tracking infrastructure and work with DTC health brands to maximize ad performance.

This role sits at the intersection of paid media, web analytics, privacy compliance, and engineering. Youll audit tags, implement consent, and debug tracking issues across platforms, while helping productize these capabilities with scalable

Qualifications

• 3+ years in a front-end GTM engineering role owning analytics implementations.
• Hands-on server-side tracking experience.
• Strong knowledge of GTM (web/server-side), Meta Conversions API, GA4.
• Experience with consent-management platforms and privacy data practices.
• Direct experience with DTC and healthcare brands; PHI handling.
• Familiarity with attribution models and tracking design.
• Bonus: building quiz-based signup funnels and CRM integrations.
• Bonus: MMPs and mobile deep-linking.
• Bonus: using LLM tools to automate analytics workflows.

Responsibilities

• Analytics & tracking audits and implementation plans.
• Implementing consent, analytics and tracking plans.
• Debugging tracking issues and improving event match rates.
• Build and style quiz-based signup funnels and wire them to scheduling tools.
• Integrate funnels with CRM (HubSpot, Salesforce) and ensure event firing to ad platforms.

Tools

Segment

Freshpaint

GTM

PostHog

OneTrust

CookieYes

Cookiebot

HubSpot

Salesforce

GA4

Job description

Lantern is looking for a senior analytics and tracking lead to own how our clients measure, attribute, and optimize paid marketing performance. You'll work directly with our Partners, Head of Analytics & Tracking and a roster of innovative DTC health brands to design and implement HIPAA-compliant tracking infrastructure that maximizes ad performance while keeping clients safe.

This role sits at the intersection of paid media, web analytics, privacy compliance, and engineering. You'll lead audits, write implementation plans, get hands-on inside CDPs and tag managers, and debug the long tail of tracking issues that quietly cap performance. You'll also help us productize this work — building the standards, libraries, and AI-enabled workflows that let Lantern deliver higher-quality outcomes at scale.

Responsibilities

• Analytics & tracking audits and implementation plans. Audit existing tags, pixels, and consent setups across client accounts. Flag performance and compliance risks - with particular care for HIPAA-regulated covered entities in healthcare - and translate findings into detailed implementation plans grounded in HIPAA-compliant CDPs. Example deliverables include consent audits and full analytics & tracking plans with implementation changelogs.
• Implementing consent, analytics and tracking plans. Build tracking plans, define event names and parameters in a standard format, and implement them in a HIPAA-compliant CDP (Ours Privacy most common, but you should be comfortable in Segment, Freshpaint, GTM/sGTM, and PostHog as well). Maximize event match quality (EMQ) so ad platforms get the matching signal they need to learn, while keeping the implementation compliant. Familiarity with consent-management tools like OneTrust, CookieYes, Osano, and Cookiebot expected.
• Debugging tracking issues. When conversion events aren't firing, are misfiring, or are firing but matching poorly, you find the root cause and fix it on the back end. You'll spend meaningful time improving event match rates where Meta and Google are dropping matches due to missing or malformed parameters.
• Build and style quiz-based signup funnels in tools like Typeform, FormSort, and Feathery — designing the experience as well as configuring it — and wire them into scheduling tools like Calendly, Acuity, or OpenLoop to drive eligible patient leads into info calls with the client's sales or clinical team. As part of this, stand up the data integrations between the funnel and the client's backend CRM (HubSpot, Salesforce) and ensure conversion events fire back to Meta, Google, and other ad platforms with high-quality matching parameters.

Qualifications

• 3+ years of experience in an front-end GTM engineering role (owning analytics and paid media measurement implementations).
• Deep hands-on experience implementing server-side tracking.
• Strong working knowledge of GTM (web and server-side), the Meta Conversions API, Google Ads Enhanced Conversions, GA4, and the broader ecosystem of pixels, postbacks, and click-IDs.
• Track record implementing and configuring consent-management platforms (OneTrust, CookieYes, Cookiebot, HubSpot CMP) and forwarding consent state to downstream tools.
• Direct experience working with DTC and/or healthcare brands; you understand why PHI in a query string is a problem and how to avoid creating one.
• Familiarity with attribution models (last-click, MMM, incrementality testing) and how tracking design feeds them.
• Bonus: experience building quiz-based signup funnels in Typeform / FormSort / Feathery, integrating them with scheduling tools (Calendly, Acuity, OpenLoop) and CRMs (HubSpot, Salesforce).
• Bonus: experience with MMPs (Adjust, AppsFlyer) and deep-linking for mobile app conversion tracking.
• Bonus: experience using LLM-based tools (Claude, Cursor) to automate analytics or QA workflows, and comfort working in a GitHub-versioned tag library.

Who you are

• Client-service oriented — you can explain a tracking gap to a non-technical CMO without making them feel small, and you can explain it to an engineer without making them roll their eyes.
• A scrappy problem solver who treats a broken pixel as a puzzle, not a chore.
• Privacy-minded by instinct. You take HIPAA and US State-level privacy laws seriously and treat compliance as a feature, not a tax.
• Builder energy — you'd rather invest two days standardizing a tag than fix the same client-specific bug five more times.
• Comfortable working across hands-on-keyboard implementation and strategic guidance, and pragmatic about when each is needed.
• Excited about AI tooling and willing to be early in adopting it inside the team's daily workflow.
• Excellent written communicator — your audit docs, plans, and changelogs read like the examples Lantern is already shipping.

About Lantern

Lantern is a full-stack growth agency for the country’s most innovative DTC health startups. Our mission is to bend the risk curve for innovative early & growth-stage DTC health companies, helping our clients deliver life-changing care to more Americans. We are a place for ambitious marketers to hone their craft and work on interesting projects with exceptional colleagues, while growing into the world’s best full-stack DTC health marketers.

Lantern is an Equal Opportunity Employer. Lantern does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

Applications outside of the US will not be considered

Our process is fast and flexible:

1. Assess current business & marketing needs

2. Build custom proposal and detailed work plan