Director, Growth Marketing

Lanterngrowth; New York (NY); Presencial; USD 120.000 - 180.000; Jornada completa

Descripción de la vacante

Lantern is a full-stack growth agency for the country’s most innovative DTC health startups. Our mission is to bend the risk curve for early & growth-stage DTC health companies, helping our clients deliver life-changing care to more Americans.

We are a place for ambitious marketers to hone their craft and work on interesting projects with exceptional colleagues, while growing into the world’s best full-stack DTC health marketers. Lantern is an Equal Opportunity Employer.

Formación

• 6+ years of growth/performance marketing experience.
• Experience with Seed/Series A startups; later-stage experience preferred.
• Expertise in paid social and/or paid search.
• Experience in DTC businesses; health and wellness experience a plus.
• Experience with B2B/B2B2C marketing is valuable but not required.
• Strong analytical capability and familiarity with website analytics tools.
• Excellent project management and attention to detail.

Responsabilidades

• Develop full-funnel acquisition strategies for clients and test new channels.
• Analyze and optimize campaign performance daily, weekly, and monthly.
• Own user acquisition results, marketing budgets, and forecasting.
• Plan and implement conversion rate optimization tests and iterate.
• Guide QA tracking with development teams for site/app analytics.
• Manage creative teams to maximize ads, landing pages, and lifecycle marketing.
• Lead, develop, and mentor early-career growth marketers.

Conocimientos

Growth marketing

Paid social

Paid search

CRO

Digital analytics

Herramientas

Google Analytics

Mixpanel

Marketing attribution tools

Descripción del empleo

We are looking for an analytically-minded growth / performance marketing generalist to work directly with our Partners to help us scale a new kind of consulting firm.

You'll wear multiple hats and work across multiple organizations leading a variety of client-facing work and internal initiatives while building world-class DTC and B2B2C marketing skills.

This role is a perfect fit for a seasoned growth / performance marketer looking to transition into the early-stage start-up world, or a start-up vet looking to up-level their skills in growth marketing. You'll work directly with several start-up CEOs to help them grow their business, and after mastering this role, you'll likely have the opportunity to join the leadership team of an early-stage startup.

Responsibilities

• Develop full-funnel acquisition marketing strategies for our clients, optimizing core and proven channels while consistently testing new channels and formats.


• Analyze and optimize campaign performance on a daily, weekly and monthly basis; develop insights to inform future strategy


• Own user acquisition results, marketing budgets, and forecasting


• Plan and implement conversion rate optimization tests and iterate based on results


• Work with development team to guide and QA site / app tracking


• Manage creative team members to maximize the impact of ads, landing pages, and lifecycle marketing (email/sms) touchpoints that we develop for our clients.


• Combine hands-on-keyboard work with management, depending on scope of project


• Lead, develop, and mentor early-career growth marketing talent who specialize in managing growth marketing sub-functions like paid social, paid search, CRO and lifecycle marketing.

Qualifications

• 6+ years of experience in growth / performance marketing


• Experience with Seed / Series A companies required; additional experience with later-stage experience preferred


• Expertise directly managing paid social and/or paid search is required; experience across other direct response channels (digital and offline) preferred


• Experience in DTC businesses required; health and wellness experience strongly preferred


• Experience with B2B and B2B2C marketing is valuable but not required


• Experience working with various attribution and marketing-mix models


• Strong analytical capability with experience in a variety of website analytics tools


• Strong project management, attention to detail, and a no-task-too-small mentality

Who you are

• Client service oriented


• Data driven, but willing to take risks


• Very high say / do ratio


• Enjoy working at both strategic and execution levels

About Lantern

Lantern is a full-stack growth agency for the country’s most innovative DTC health startups. Our mission is to bend the risk curve for innovative early & growth-stage DTC health companies, helping our clients deliver life-changing care to more Americans. We are a place for ambitious marketers to hone their craft and work on interesting projects with exceptional colleagues, while growing into the world’s best full-stack DTC health marketers.

Lantern is an Equal Opportunity Employer. Lantern does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

Applications outside of the US will not be considered