Senior Paid Media Lead - In-House Growth

Aeg-Worldwide; Carson (CA); On-site; USD 106,000 - 130,000; Full time

Benefits offered by this job

Bonus plan eligibility

Medical, dental & vision insurance

Paid holidays, vacation & sick time

401k with 3% employer match

Parental leave

Wellness offerings

Job summary

AEG is seeking a Senior Manager of Paid Media to lead the strategic direction and performance of all paid media across search, social, display, video, and emerging channels. You will shape the long-term roadmap, build in-house capabilities, and drive revenue tied to ticket sales and fan growth.

You will oversee the Paid Campaigns Marketing Manager and collaborate with product marketing, analytics, and creative teams to deliver data-driven campaigns that maximize ROAS and audience reach.

Qualifications

• BA/BS Degree (4-year): Digital Marketing, Marketing Analytics, Paid Media or related marketing field
• 8–10 years of related work experience in paid media management
• Experience leading in-house paid media campaigns across search, social, display and video
• Experience managing budgets, pacing, forecasting and ROAS optimization
• Strong ability to translate objectives into performance-driven campaigns
• Experience building tracking, attribution, and reporting frameworks
• Proven cross-functional collaboration with creative, analytics, and operations teams

Responsibilities

• Own the paid media strategy and long-term investment roadmap across all digital channels
• Lead the build out of an in-house paid media function and reporting capabilities
• Manage paid search and brand bidding strategies for efficiency and conversions
• Partner with analytics and insights teams to establish measurement frameworks and standards
• Develop audience targeting and segmentation strategies for full funnel performance
• Provide strategic direction across creative, content, and marketing teams to align campaigns
• Oversee optimization frameworks, experimentation models and ROI improvements
• Own budget strategy, forecasting, and investment decisions to hit KPIs and revenue goals
• Lead paid media for theme nights, ticketing campaigns, and tentpole moments
• Identify and evaluate emerging media trends and technologies
• Coach the Paid Campaigns Marketing Manager for development and execution

Skills

Strategic paid media leadership

Team leadership

Campaign optimization

Cross-functional collaboration

Data-driven decision making

Executive communication

Budget forecasting

Education

BA/BS Degree in Digital Marketing or Marketing Analytics

Tools

GA4

Meta Business Manager

Google Ads

Google Tag Manager

CRM/CDP platforms

Dashboarding tools

Job description

AEG is seeking a Senior Manager of Paid Media to lead the strategic direction and performance of all paid media across search, social, display, video, and emerging channels. You will shape the long-term roadmap, build in-house capabilities, and drive revenue tied to ticket sales and fan growth.

You will oversee the Paid Campaigns Marketing Manager and collaborate with product marketing, analytics, and creative teams to deliver data-driven campaigns that maximize ROAS and audience reach.