Senior Paid Media Analytics Lead

AEG Presents; Los Angeles (CA); On-site; USD 82,000 - 125,000; Full time

Benefits offered by this job

Medical, dental & vision coverage

Paid holidays and vacation

401k with company match

Wellness offerings

Job summary

AEG Presents is seeking a Senior Data Analyst – Paid Media to partner with Paid Media, Product, and Data Engineering teams. You will pull, transform, and model campaign data from ad platforms, join with other sources, and build scalable reporting to optimize budgets and audience targeting.

Your work will drive ticket sales and brand initiatives across channels like Meta, Google Ads, and TikTok. You will design automated dashboards, establish benchmarks (CPA, ROAS, CTR), and ensure tracking

Qualifications

• BA/BS degree in a quantitative field.
• 4–6 years in data analytics or BI with paid media/digital marketing data.
• Advanced SQL skills and data extraction from large datasets.
• Experience building data models and ETL/ELT pipelines.
• Proficiency with BI tools (DOMO, Looker Studio, Tableau).
• Experience with marketing data platforms such as Datorama or similar.

Responsibilities

• Provide analytical support to Paid Media and Marketing teams with performance reports across digital channels.
• Develop measurement plans and attribution models by channel, objective, and campaign.
• Collaborate with Data, Product, and Engineering to manage data pipelines and data quality.
• Inform audience targeting strategies and run tests for new campaigns and tactics.
• Lead projects involving data aggregation tools (Datorama, GA4, GTM, DOMO, BigQuery, LiveRamp, server-side tracking).
• Develop dashboards for internal/external use and support ad hoc reporting requests.

Skills

SQL

Data modeling

Data storytelling

Measurement / attribution modeling

Statistical analysis

Python

Communication with stakeholders

Education

Bachelor’s degree

Tools

Datorama

GA4 / Google Analytics

Tag Manager

BigQuery

DOMO

Looker Studio

Tableau

Job description

AEG Presents is seeking a Senior Data Analyst – Paid Media to partner with Paid Media, Product, and Data Engineering teams. You will pull, transform, and model campaign data from ad platforms, join with other sources, and build scalable reporting to optimize budgets and audience targeting.

Your work will drive ticket sales and brand initiatives across channels like Meta, Google Ads, and TikTok. You will design automated dashboards, establish benchmarks (CPA, ROAS, CTR), and ensure tracking