Senior Paid Media Analytics Lead

AEG Worldwide; Los Angeles (CA); Vor Ort; USD 82.000 - 125.000; Vollzeit

Benefits dieser Stelle

Medical insurance

Dental insurance

Vision insurance

Paid holidays

Vacation and sick time

401k plan with match

Zusammenfassung

AEG Worldwide in Los Angeles is seeking a Senior Data Analyst – Paid Media to anchor analytics for the Paid Media team. You will pull, transform, and model campaign data from ad platforms and join with other sources to deliver a unified performance view.

You will design scalable data models and automated reports to optimize budget, audience, creative, and customer acquisition, and translate findings into practical recommendations that boost ticket sales, event awareness, and brand initiatives.

Qualifikationen

• BA/BS degree in a quantitative field.
• 4–6 years in data analytics or BI with paid media exposure.
• Advanced SQL skills and large data handling.
• Ability to build data models and ETL/ELT pipelines.
• Proficient inDOMO/Looker/Tableau for dashboards.
• Familiar with GA4, Tag Manager, UTMs and pixels.
• Strong communication and cross-functional project management.

Aufgaben

• Provide analytical support and compile performance reports across digital channels.
• Build measurement plans and attribution models; surface insights by channel and region.
• Partner with Data, Product, Engineering on data pipelines and data hygiene.
• Collaborate on audience strategies and test new campaign tactics.
• Lead projects using tools like Datorama, GA4, Tag Manager, DOMO, BigQuery, LiveRamp.
• Develop dashboards and support ad hoc reporting requests.

Kenntnisse

Advanced SQL

Data modeling

ETL/ELT pipelines

BI tools

GA4 tracking

Attribution modeling

Communication of insights

Cross-functional collaboration

Ausbildung

Bachelor's degree

Tools

DOMO

Looker Studio

Tableau

GA4

Google Tag Manager

Datorama

BigQuery

LiveRamp

Jobbeschreibung

AEG Worldwide in Los Angeles is seeking a Senior Data Analyst – Paid Media to anchor analytics for the Paid Media team. You will pull, transform, and model campaign data from ad platforms and join with other sources to deliver a unified performance view.

You will design scalable data models and automated reports to optimize budget, audience, creative, and customer acquisition, and translate findings into practical recommendations that boost ticket sales, event awareness, and brand initiatives.