Senior Paid Media Analytics Lead

Aeg-Worldwide; Los Angeles (CA); On-site; USD 110,000 - 150,000; Full time

Job summary

AEG in Los Angeles is seeking a Senior Data Analyst – Paid Media to partner with Paid Media, Product and Data Engineering to analyze campaigns across Meta, Google Ads and TikTok.

You will design measurement plans, oversee data ingestion pipelines and develop attribution models while ensuring accurate tracking and data hygiene.

The role focuses on building scalable data models and automated reporting to optimize budget, audience and creative strategies.

Qualifications

• Experience analyzing paid media campaigns across Meta, Google, and TikTok.
• Design measurement plans and ensure accurate data tracking.
• Develop scalable data models and automate reporting.

Responsibilities

• Analyze campaigns across Meta, Google Ads, and TikTok to optimize budget, audience, and creative strategies.
• Partner with Paid Media, Product and Data Engineering to build data-driven insights.
• Oversee data ingestion pipelines and develop attribution models while ensuring data hygiene.

Skills

Data modeling

Automated reporting

Measurement plans

Data ingestion pipelines

Attribution modeling

Data hygiene

Paid media analytics

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

AEG is seeking a Senior Data Analyst – Paid Media to join the Data Analytics, Reporting & Strategy team in Los Angeles. You will partner with Paid Media, Product, and Data Engineering to analyze campaigns across Meta, Google Ads, and TikTok, building scalable data models and automated reporting to optimize budget, audience, and creative strategies.

You will design measurement plans, oversee data ingestion pipelines, and develop attribution models while ensuring accurate tracking and data hygiene