Senior Outbound Program Manager

Tebra; United States; Hybrid; USD 113,500 - 129,500; Full time

Job summary

Tebra is seeking a Senior Outbound Program Manager to architect the outbound sales strategy. The role involves analyzing databases to identify high-potential audiences and developing effective outreach plays. Candidates should have 5-7+ years in outbound sales, strong database skills, and familiarity with CRM tools like Salesforce.

The compensation range for this position is between $113,500 and $129,500, alongside variable pay and benefits. Join Tebra, an all-in-one EHR+ platform trusted by over 42,000 healthcare practices.

Qualifications

• 5-7+ years of experience in outbound sales programs or demand generation.
• Proven ability to segment a CRM/database into targeted lists.
• Expertise in sales-centric communication and copywriting.

Responsibilities

• Analyze ICP database and build actionable personas.
• Create outbound plays and enable high-impact outreach.
• Monitor segment and play success to provide insights.

Skills

Outbound sales programs

Sales enablement

Demand generation

Database segmentation

Direct-response copywriting

Salesforce

Tools

Salesforce

Outreach/Salesloft

Job description

About the Role

Senior Outbound Program Manager – strategic architect behind our outbound sales motion, developing an engine to identify where to play and how to win. Individual contributor who turns a massive database into actionable segments for reps and collaborates on and executes each step.

Responsibilities

• Database & Audience Strategy: Analyze ICP database, carve out high‑potential audience segments, and build actionable personas to provide a constant stream of targeted prospects.
• Structured Sales Plays: Create bite‑sized outbound plays, including entry points and pain‑point conversations, enabling reps to adopt and execute high‑impact outreach.
• Sales Feedback Loop: Attend sales meetings, gather insights on specialties, regions, or messages, and rapidly convert real‑time data into repeatable wins.
• High‑Conversion Messaging: Architect copy across email, call scripts, direct mail, and in‑person events, building and optimizing multi‑channel sequences that maximize meeting‑set rates through A/B testing.
• Operational Partnership: Work with Growth Operations and Demand Generation to ensure data quality, technology alignment, and a cohesive prospect experience.
• Performance & Insights: Monitor segment and play success, providing win/loss data and strategic recommendations for future tactics.

Qualifications

• 5‑7+ years of experience in outbound sales programs, sales enablement, or demand generation within an SMB or high‑velocity SaaS environment.
• Strategic Database Skills: Proven ability to segment a CRM/database into targeted lists based on ICP, vertical, or behavior.
• Simplicity First Mindset: Track record of turning complex market data into simple, actionable sales instructions.
• Sales‑Centric Communication: Expertise in direct‑response or conversion‑based copywriting, with a portfolio of sales sequences, cold‑call scripts, or LinkedIn outreach that increased pipeline.
• Collaborative Influence: Experience working on the ground with sales teams to build trust and adopt new programs.
• Technical Familiarity: Comfortable with Salesforce, Clay, Outreach/Salesloft and an interest in AI‑driven prospecting.

Compensation

Salary range for Zone 1 (National Average): $113,500 – $129,500 USD, plus variable pay and benefits. Compensation is adjusted for location within our four geo zones.

About Tebra

Tebra is the only all‑in‑one EHR+ platform for independent healthcare practices, connecting EHR software, billing, automation, telehealth, and marketing. Over 42,000 practices trust Tebra to streamline operations and increase revenue.

Equal Opportunity Employer: Tebra is an equal‑opportunity employer. All applicants will be considered for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.