Senior On-Premise Growth & Market Activation Lead

Constellation Brands; Sandy Springs (GA); On-site; USD 75,000 - 112,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401(k)

Job summary

Constellation Brands in Atlanta, Georgia seeks an On-Premise Execution Senior Specialist to drive local market execution of on-premise strategies and ensure our brands are optimized at retail within the area.

You will partner with distributor management teams and strategic accounts to develop and deliver local business plans, increase distribution, and support promotions and product rollouts across the market.

Qualifications

• Bachelor’s degree or equivalent job experience is required (in lieu of degree, minimum of four years sales experience with a malt beverage supplier or wholesaler).
• 4+ years Retail Sales Experience in the Beverage Alcohol Industry (malt beverage preferred). Complete understanding of the on-premise retail environment.
• Working knowledge of the promotional marketing process.
• Computer literacy with Microsoft Word, Excel at advanced level, and PowerPoint, and e-mail programs such as Microsoft Outlook.
• Ability to utilize business information reporting and sales reporting tools.
• Ability to travel a minimum of 20-30% of working time, including ability to drive up to 5 hrs.
• Must be a self-starter with the ability to successfully work and achieve goals with a minimum amount of direction. Must possess strong planning, prioritization, and execution skills to help manage business priorities across a range of projects.
• Requires excellent interpersonal skills. Ability to build strong relationships, initiate action, and adjust to change are key attributes of this role. Effective communication skills and ability to influence at all levels, internal or external to the company.
• Bilingual (English/Spanish) preferred.

Responsibilities

• Responsible for the local market execution of on-premise strategies and initiatives across assigned areas of responsibility.
• Works in conjunction with their On-Premise Market Execution Senior Manager, CBI’s On-Premise National & Key Account teams, local distributor management team, and Gold Network Distributor partners on the development and execution of on-premise business plans and strategic growth initiatives across assigned area of responsibility.
• Ensures overarching on-premise strategies and key sales priorities are built into localized plans. Prioritize local market opportunities to include strategic account development plans, national and regional account integration at the local market level, distributor engagement initiatives in coordination with Constellation distributor management teams, special event support, and comprehensive strategies to further drive retail execution across the on-premise channel at the local market level. Responsible for providing direct support and execution of such strategies and key sales priorities across assigned area of responsibility.
• Build and maintain strong relationships with the owners, operators, and managers of local strategic national/regional/independent accounts across assigned market. Executes CBI’s on-premise strategies and key sales initiatives across these accounts, and responsible for supporting the oversight and execution of local market programs and promotional activities supporting the development of the on-premise business.
• Work with and assist the On-Premise Market Execution Senior Manager in building localized on-premise development plans including sales, distribution, and promotional efforts. Also assists Constellation Market Development Managers in the development of the On-Premise components of his/her annual business plans.
• Identify, prioritize, and activate programming in strategic on-premise accounts (national/regional chains & local independent accounts) who align closely with Constellation’s target demographics and strategic growth initiatives. As the local on-premise market expert, keeps up to date with influencer/strategic accounts that can impact the overall market performance.
• Reports local market activity, insights, and key business updates to On-Premise Market Execution Sr. Manager and key stakeholders of the sales leadership team on a regular basis.
• Responsible for the execution of local market plans to increase distribution and availability of our industry leading brand in both draft and package formats across the on-premise channel.
• Responsible for driving best in class retail execution across the on-premise ensuring local plans and programs align with our overarching on-premise sales priorities and growth strategies.
• Effectively utilizes available sales support tools, processes, and programing that drives executional excellence across markets. Works in partnership with geographic business team and local distributor partners to ensure brand initiatives and programs are brought to life through best-in-class retail execution at the local market level. Ensures national & key account programming is executed at the local market level.
• Executes new product/packaging rollout plans across assigned area of responsibility. Works in partnership with the broader sales team to build plans that identify target package/brand opportunities, target account list, and resource allocation needed to achieve goals.
• Manage the sales budgeting process for direct area of responsibility to ensure proper allocation and deployment of organizational resources across the on-premise execution territory.
• Ensure support tools, market investments, brand activations, and local market investments are aligned against key on-premise sales priorities and are managed appropriately.
• Performs additional duties and responsibilities as required.

Skills

Retail Sales Experience

On-Premise knowledge

Bilingual English/Spanish

Strong communication

Planning & execution

Travel willingness

Promotional marketing knowledge

Interpersonal skills

Education

Bachelor's degree or equivalent

Tools

Microsoft Word

Microsoft Excel

PowerPoint

Outlook

Sales reporting tools

Job description

Constellation Brands in Atlanta, Georgia seeks an On-Premise Execution Senior Specialist to drive local market execution of on-premise strategies and ensure our brands are optimized at retail within the area.

You will partner with distributor management teams and strategic accounts to develop and deliver local business plans, increase distribution, and support promotions and product rollouts across the market.