Senior Omnichannel Strategy Lead, Therapeutic Area

Otsuka Pharmaceutical Co., Ltd.; United States; Remote; USD 169,000 - 253,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Life insurance

Disability insurance

401(k) match

Paid time off

Job summary

Otsuka is seeking an Omnichannel Business Partner in the United States to lead adoption and integration of omnichannel capabilities across therapeutic areas, partnering with Brand, Medical and Commercial leadership to translate strategy into scalable engagement solutions.

You will shape customer engagement, define measurement frameworks, and drive cross-functional programs, leveraging data insights to inform decisions.

Qualifications

• 5+ years of experience in pharmaceutical marketing, omnichannel strategy, digital marketing, commercial operations, consulting, or related fields.
• Demonstrated ability to influence senior stakeholders and lead cross-functional teams within complex matrix organizations.
• Experience with AI-enabled targeting, decision engines, customer orchestration, or advanced customer engagement approaches.
• Knowledge of pharmaceutical regulatory, legal, and medical review processes.
• Strong communication, presentation, and relationship-building skills.

Responsibilities

• Strategic Business Leadership: Serve as a strategic thought partner to Brand, Medical, and Commercial leadership, contributing to the development of customer engagement strategy and plans informed by deep customer insights and analytics.
• Translate business objectives into data-driven and scalable omnichannel customer engagement strategies.
• Influence senior stakeholders by bringing an outside-in perspective on customer needs, market trends, and commercial opportunities.
• Customer Strategy, Measurement & Optimization: Lead the development of customer engagement strategies aligned to brand objectives, customer journeys, and key moments that matter.
• Design and execute integrated customer experiences across personal and non-personal channels.
• Apply expertise in pharmaceutical marketing, digital engagement, CRM, and customer experience design to enhance customer interactions across channels.
• Define measurement frameworks to evaluate and continually optimize engagement performance, business impact, and customer behavior change.
• Cross-Functional Leadership & Execution: Lead cross-functional initiatives across Brand, Medical, Analytics, Technology, and Omnichannel teams to operationalize customer engagement strategies.
• Identify risks, remove barriers, and drive organizational adoption of new capabilities, processes, and ways of working.
• Lead initiatives from concept through implementation while ensuring stakeholder alignment and delivery.
• Leadership & Ways of Working: Foster strong partnerships and collaboration across internal and external stakeholders.
• Demonstrate strong judgment, accountability, and comfort operating in ambiguity.
• Model Otsuka’s ASPIRE competencies while maintaining a continuous learning mindset.

Skills

Pharmaceutical marketing

Omnichannel strategy

Digital marketing

Commercial operations

Consulting

AI-enabled targeting

Job description

Otsuka is seeking an Omnichannel Business Partner in the United States to lead adoption and integration of omnichannel capabilities across therapeutic areas, partnering with Brand, Medical and Commercial leadership to translate strategy into scalable engagement solutions.

You will shape customer engagement, define measurement frameworks, and drive cross-functional programs, leveraging data insights to inform decisions.