Senior Omni Shopper Marketing Strategist

Avocados From Mexico; Irving (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

A leading brand in the produce industry is seeking a Sr. Omni Shopper Marketing Manager in Irving, Texas. The role focuses on building brand equity and transforming shopper experiences through innovative omni-channel marketing strategies. Key responsibilities include managing customer account plans, executing marketing campaigns, and collaborating with digital marketing teams. The ideal candidate has 7-10 years of experience in shopper marketing or brand marketing within the CPG sector and possesses strong analytical and project management skills. Bilingual candidates are a plus.

Qualifications

• 7-10 years of experience in shopper marketing, brand marketing, or sales/marketing analytics.
• Experience with syndicated data (ex. Circana, Numerator).
• Produce and/or CPG food and beverage experience preferred.

Responsibilities

• Champions the omni-channel Shopper strategy with key retail/account-specific programs.
• Leads and manages key customer account plans and brand partnerships.
• Implements sales/marketing materials and in-store merchandising displays.
• Partners with Digital and Media teams to activate digital campaigns.
• Supports Manager in fiscal planning and shopper marketing plans.

Skills

Understanding of U.S. and Hispanic market and retail landscape

Strategic thought leadership

Strong project management skills

Social/Digital and Retail Media savvy

Strong analytical skills

Excellent organizational and communication skills

Advanced Excel and PowerPoint skills

Bilingual (English/Spanish)

Education

Bachelor's Degree in Business or Marketing

MBA preferred

Job description

A leading brand in the produce industry is seeking a Sr. Omni Shopper Marketing Manager in Irving, Texas. The role focuses on building brand equity and transforming shopper experiences through innovative omni-channel marketing strategies. Key responsibilities include managing customer account plans, executing marketing campaigns, and collaborating with digital marketing teams. The ideal candidate has 7-10 years of experience in shopper marketing or brand marketing within the CPG sector and possesses strong analytical and project management skills. Bilingual candidates are a plus.