Omnichannel Marketing Lead — Shopper Strategy & Programs

Interpublic; United States; Híbrido; USD 50.000 - 66.000; Jornada completa

Descripción de la vacante

Omnicom Group in the United States is seeking an experienced Omnichannel Supervisor or Director to lead shopper marketing programs from strategy through measurement. The role is hybrid, including planning, execution, and client leadership.

You will translate client briefs and KPIs into actionable retail plans, manage RFPs and vendors, and partner with strategy, creative, and analytics to deliver integrated solutions. Salary is $36–$48 per hour with in-office expectations.

Formación

• 6+ years of experience in shopper marketing, retail marketing, omnichannel marketing, or an agency environment.
• Experience developing and executing retailer and vendor-led programs.
• Strong understanding of first-party retail media, third-party vendors, in-store, ecommerce, digital, and experiential tactics.
• Proven ability to manage RFPs, vendors, budgets, timelines, and live programs.
• Excellent communication and client management skills.

Responsabilidades

• Be the key client partner throughout lifecycles from briefing through measurement.
• Develop omnichannel retail tactical plans aligned to client objectives and KPIs.
• Evaluate and recommend first-party retail and third-party vendor opportunities.
• Lead media RFPs, vendor selection, negotiations, scopes of work, timelines, and budgets.
• Manage programs and budgets from activation through completion, monitoring performance.
• Partner with strategy, creative, analytics, and account teams to deliver integrated solutions.
• Synthesize post-program data and develop wrap reports and future learnings.
• Manage client communications, approvals, expectations, and ongoing relationships.
• Demonstrate understanding of full shopper marketing lifecycle from strategy to measurement.
• Educate clients on best practices for retail and media tactics.

Conocimientos

Omnichannel marketing

Shopper marketing

Budget management

Vendor management

RFPs

Client leadership

Strong communication

Descripción del empleo

Omnicom Group in the United States is seeking an experienced Omnichannel Supervisor or Director to lead shopper marketing programs from strategy through measurement. The role is hybrid, including planning, execution, and client leadership.

You will translate client briefs and KPIs into actionable retail plans, manage RFPs and vendors, and partner with strategy, creative, and analytics to deliver integrated solutions. Salary is $36–$48 per hour with in-office expectations.