Shopper Marketing Manager

ARI (Axcel Recruiting Inc.); Town of Texas (WI); On-site; USD 65,000 - 90,000; Full time

Job summary

ARI (Axcel Recruiting Inc.) is recruiting for a Shopper Marketing Manager to lead day-to-day brand strategy and execution for a core CPG Food & Beverage brand. You’ll own shopper marketing, social, and go-to-market activities, transforming consumer data into action and driving growth.

You’ll collaborate with cross-functional teams to deliver unified campaigns, develop e-commerce-first assets, and shape long-term brand plans with a strong emphasis on performance and ROI.

Qualifications

• 3–5 years of experience in CPG Digital & Omni-Commerce (agency or client side).
• Exposure to or experience in CPG brand management.
• Track record in shopper marketing, omni-commerce execution, and retail media.
• Ability to turn consumer and shopper insights into brand plans that work.
• Solid financial acumen — P&L, forecasting, ROI analysis.

Responsibilities

• Drive Strategy: analyze data to spot risks and opportunities and lead integrated campaigns.
• Own Shopper Marketing: run programs end-to-end and build an ecommerce-first asset toolkit.
• Lead Consumer Communication: own social strategy and content calendar across platforms.
• Bring New Products to Life: partner with R&D on packaging and go-to-market readiness.
• Lead Cross-Functionally: build partnerships across Sales, Finance, Insights, Supply Chain.

Skills

CPG Digital

Omni-Channel

Brand management

Shopper marketing

P&L forecasting ROI

Cross-functional collaboration

Project management

AI tools

Entrepreneurial mindset

Job description

Shopper Marketing Manager – CPG Food & Beverage

The Opportunity

We're looking for a Shopper MarketingManager to lead day-to-day brand strategy and execution for one of our core CPG Food & Beverage brands. You'll own the levers that drive brand awareness, consumer loyalty, and business results — from shopper marketing and social to new product development — and turn strategic thinking into real, measurable growth.

If you love owning a brand end-to-end, translating consumer data into action, and rallying cross-functional teams around a unified strategy, this role is built for you.

What You'll Do

Drive Strategy Analyze business, category, and consumer data to spot risks and opportunities against key KPIs (household penetration, velocity, share growth). Lead our Integrated Agency Team across creative, media, social, and shopper partners to deliver unified campaigns. Monitor the competitive landscape and turn insights into action.

Own Shopper Marketing Run shopper marketing programs end-to-end — briefs, asset development, agency management, and performance tracking. Use consumer and shopper insights to shape brand plans, and build a best-in-class, e-commerce-first asset toolkit that converts.

Lead Consumer Communication Own the social strategy and content calendar across platforms. Keep our always-on content — social, website, e-commerce product pages — consistent, on-brand, and optimized against performance KPIs.

Bring New Products to Life Partner with R&D on product development, packaging, and consumer testing. Lead packaging execution and go-to-market readiness, and build the e-commerce content that gets new launches noticed.

Lead Cross-Functionally Build strong partnerships across Sales, Finance, Insights, Supply Chain, and Innovation. Own your brand's budget, and drive key annual initiatives like SKU rationalization and content refreshes.

What You Bring

• 3–5 years of experience in CPG Digital & Omni-Commerce (agency or client side)
• Exposure to or experience in CPG brand management
• A track record in shopper marketing, omni-commerce execution, and retail media
• The ability to turn consumer and shopper insights into brand plans that work
• Solid financial acumen — P&L, forecasting, ROI analysis
• A collaborative, influence-without-authority style across departments and agencies
• Sharp project management and prioritization skills
• Comfort with AI tools and emerging digital capabilities
• An ownership mindset and the drive to thrive in a fast-paced, entrepreneurial environment