Senior Omni Shopper Marketing Lead - eCommerce Growth

Colgate; Overland Park (KS); Hybrid; USD 124,000 - 174,000; Full time

Job summary

Hill's Pet Nutrition, part of Colgate-Palmolive, seeks an Omni Shopper Marketing Manager for eCommerce to develop and execute shopper marketing strategies driving brand growth across channels.

You will champion retailer journeys, lead market planning, and coordinate campaigns with Sales and Media teams while leveraging data-driven insights to optimize performance. A BS in marketing/related field and 8+ years in shopper/brand/retail marketing are required.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 8+ years of commercial experience in shopper, brand, retail marketing, or related experience.

Responsibilities

• Manage full lifecycle omni-channel campaigns across digital, media, in-store, and print.
• Lead market planning, budget development, and execution aligning brand strategies with customer models.
• Develop customer-aligned sell-in presentations and promotional strategies for new product launches.
• Strategize and execute growth-driving promotions, events, and CRM activations on- and offline.
• Create briefs, in-store displays, digital assets, and education strategy for teams.
• Analyze market trends, KPIs, P&L, and run test-and-learn initiatives to deliver recommendations.
• Collaborate with Sales and Media teams to execute co-op media investments and share best practices.
• Oversee creative agency and vendor relationships, budgets, campaign performance, and reporting.

Skills

Omni-channel marketing

CRM programs

Co-op media partnerships

Communication & storytelling

Budget management

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Profitero

Revuze

SimilarWeb

Microsoft Office Suite

Google Workspace

Job description

Hill's Pet Nutrition, part of Colgate-Palmolive, seeks an Omni Shopper Marketing Manager for eCommerce to develop and execute shopper marketing strategies driving brand growth across channels.

You will champion retailer journeys, lead market planning, and coordinate campaigns with Sales and Media teams while leveraging data-driven insights to optimize performance. A BS in marketing/related field and 8+ years in shopper/brand/retail marketing are required.