Senior Shopper Commerce Leader — Omnichannel Growth

Bel Group; New York (NY); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Bonus opportunity 23%

401k match

PTO and benefits from Day One

Job summary

Bel Brands is seeking a Sr. Manager, Shopper Commerce to shape and execute omnichannel shopper marketing and commerce strategies. You will drive brand growth across categories with strategic retail partners, emphasizing Walmart and Sam’s Club, and collaborate with Marketing, Sales, and Retailer Partnerships.

The role leverages shopper insights, analytics, and AI capabilities to optimize engagement, visibility, and conversion, delivering measurable business results in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field (required).
• 7+ years of progressive experience in CPG shopper marketing, brand management, or omnichannel commerce.
• Direct experience with Walmart and Walmart Connect (WMC) required.
• Knowledge of retailer media platforms and digital commerce fundamentals, including retailer Search strategy and agency execution.
• Proven ability to lead omnichannel programs with top retailers and deliver measurable business outcomes.
• Strong analytical and strategic thinking, with stakeholder management across teams.

Responsibilities

• Shape and lead the annual shopper commerce plan for strategic retailer partners.
• Drive data-driven insights to identify growth opportunities and define KPIs.
• Lead cross-functional alignment across Sales, Brand, Digital Commerce, and agencies.
• Oversee retailer Search strategy and performance measurement.
• Manage budgets and ROI for assigned accounts; optimize media, in-store, and digital initiatives.
• Develop and coach team members and drive post-campaign analytics.

Skills

Omnichannel marketing

Cross-functional leadership

Data-driven decision making

Brand management

Retailer partnerships

Walmart experience

Analytical skills

Strategic thinking

Education

Bachelor’s degree in Marketing, Business, or related field

MBA preferred

Tools

Walmart Connect (WMC)

Digital advertising platforms

Job description

Bel Brands is seeking a Sr. Manager, Shopper Commerce to shape and execute omnichannel shopper marketing and commerce strategies. You will drive brand growth across categories with strategic retail partners, emphasizing Walmart and Sam’s Club, and collaborate with Marketing, Sales, and Retailer Partnerships.

The role leverages shopper insights, analytics, and AI capabilities to optimize engagement, visibility, and conversion, delivering measurable business results in a fast-paced environment.