Omni Shopper Marketing Manager - eCommerce Growth

Hill's Pet Nutrition; Overland Park (KS); On-site; USD 124,000 - 174,000; Full time

Benefits offered by this job

Medical benefits

401(k) with match

Paid time off

Job summary

Colgate-Palmolive Company, Overland Park, KS, is seeking a Manager of Omni Shopper Marketing for eCommerce to develop and execute shopper marketing strategies that drive growth. You will champion each retailer’s journey, tailor shopper profiles, and implement proven eCommerce tactics across channels.

Responsibilities include leading market planning, budgeting, and promotional strategy for new launches, plus CRM activations and cross-functional collaboration with Sales and Media teams to optimize

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 8+ years of commercial experience in shopper marketing, brand marketing, retail marketing, or related experience.
• Master’s degree or MBA preferred.

Responsibilities

• Manage full lifecycle omni-channel campaigns across digital, media, in-store, and print platforms.
• Lead market planning, budget development, and execution to align brand strategies with customer business models.
• Develop customer-aligned sell-in presentations and promotional strategies for new product launches.
• Strategize and execute growth-driving promotional programs, events, and CRM activations on- and off-line.
• Create creative briefs, communication vehicles, in-store displays, digital assets, and associate education strategy.
• Analyze market trends, KPIs, P&L, and test-and-learn initiatives to deliver recommendations to senior management.
• Collaborate with Sales and Media teams to execute co-op media investments and drive shopper engagement.
• Oversee creative agency and vendor relationships, managing budgets, campaign performance, and post-campaign reporting.

Skills

Omni-channel marketing

CRM programs

Co-op media partnerships

Education

Bachelor's degree in Marketing, Business, or a related field

Master’s degree or MBA

Tools

Profitero

Revuze

SimilarWeb

Job description

Colgate-Palmolive Company, Overland Park, KS, is seeking a Manager of Omni Shopper Marketing for eCommerce to develop and execute shopper marketing strategies that drive growth. You will champion each retailer’s journey, tailor shopper profiles, and implement proven eCommerce tactics across channels.

Responsibilities include leading market planning, budgeting, and promotional strategy for new launches, plus CRM activations and cross-functional collaboration with Sales and Media teams to optimize