Growth-Driven Shopper Marketing Manager

Offshoot Brands; Conshohocken (Montgomery County); On-site; USD 80,000 - 100,000; Full time

Job summary

Offshoot Brands, located in Conshohocken, is seeking a Shopper Marketing Manager to lead marketing initiatives across their innovative food brands. The ideal candidate will have at least 5 years of experience in shopper marketing and be proficient in handling budgets while demonstrating ROI. Responsibilities include developing marketing plans, optimizing omnichannel campaigns, and analyzing data insights. A Bachelor’s degree in Marketing or Business is required, along with strong analytical skills and the ability to build relationships effectively.

Qualifications

• 5+ years of experience in shopper marketing, trade marketing, or related fields.
• Experience working with major retail customers.
• Proven ability to manage budgets and demonstrate ROI.

Responsibilities

• Develop annual and quarterly shopper marketing plans across key retail accounts.
• Drive omnichannel optimization across retailer touchpoints.
• Analyze syndicated data and uncover growth opportunities.

Skills

Shopper marketing

Trade marketing

Customer marketing

CPG brand activation

Analytical skills

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Retail media platforms

Excel

Presentation skills

Job description

Offshoot Brands, located in Conshohocken, is seeking a Shopper Marketing Manager to lead marketing initiatives across their innovative food brands. The ideal candidate will have at least 5 years of experience in shopper marketing and be proficient in handling budgets while demonstrating ROI. Responsibilities include developing marketing plans, optimizing omnichannel campaigns, and analyzing data insights. A Bachelor’s degree in Marketing or Business is required, along with strong analytical skills and the ability to build relationships effectively.