Strategic Shopper Marketing Manager - Hybrid, Data-Driven

LHH; Newark (NJ); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Competitive base salary

Bonus

Benefits package

Job summary

A consulting firm is seeking a strategic and data-driven Shopper Marketing Manager. This role involves leading shopper-focused initiatives across retail and digital channels, collaborating with Marketing, Sales, and Finance. The ideal candidate will have 5+ years of experience in shopper marketing, strong analytical skills, and the ability to present insights to senior stakeholders. This hybrid opportunity offers a competitive salary, bonus, and benefits package.

Qualifications

• 5+ years of experience in CPG shopper marketing, trade marketing, or sales operations.
• Strong experience with retail media and loyalty data.
• Proven ability to synthesize complex data and present to stakeholders.

Responsibilities

• Lead shopper marketing initiatives across retail and digital channels.
• Develop and manage shopper marketing calendars at national and regional levels.
• Analyze shopper data to uncover insights on demographics and purchase behavior.
• Measure program effectiveness through KPI and ROI analysis.

Skills

Analytical skills

Communication skills

Project management

Education

Bachelor's degree in Business, Marketing, or related field

MBA preferred

Tools

Retail media tools

Shopper and consumer panel data tools

Syndicated data sources

Job description

A consulting firm is seeking a strategic and data-driven Shopper Marketing Manager. This role involves leading shopper-focused initiatives across retail and digital channels, collaborating with Marketing, Sales, and Finance. The ideal candidate will have 5+ years of experience in shopper marketing, strong analytical skills, and the ability to present insights to senior stakeholders. This hybrid opportunity offers a competitive salary, bonus, and benefits package.