Senior National Beverage Sales Leader

Evolving Solution Services; Glendale (WI); On-site; USD 150,000 - 210,000; Full time

Job summary

Sprecher Brewing Company, based in Glendale, WI, seeks a Senior Sales Leader to drive growth across national and regional channels. This in‑market, offsite role requires frequent travel and leadership of customer-facing teams.

The successful candidate will bring a substantial $5M–$10M+ sales book, deep relationships with national retailers, and a proven ability to scale CSD brands profitably. Travel 50%+ will be required to meet buyers and drive execution.

Qualifications

• 10-20+ years in national beverage/CSD leadership.
• Proven track record of delivering $5M-$10M+ growth within 12-24 months.
• Extensive buyer and distributor relationships with major retailers.
• Strong financial acumen and experience with DSD and direct-ship models.
• Mastery of retail and syndicated tools (IRi, Nielsen, 8451).
• Deep understanding of velocity per outlet (VPO) and how to drive measurable performance.
• Bachelor's degree required; MBA preferred.
• Willingness to travel 50%+ as needed to meet with buyers, teams, and leadership.

Responsibilities

• Own and scale national sales across U.S. retail channels.
• Deliver multi-million-dollar growth through existing buyer relationships and category authority.
• Drive profitable volume and distribution growth across supermarket, club, mass, convenience, and specialty channels.
• Strategically direct both DSD and direct business to maximize profitability and velocity.
• Lead major account expansion at Kroger, Safeway/Albertsons, BJ's, Publix, Walmart, Dollar stores and more.
• Use data to drive execution with IRi, Nielsen, Circana, VIP and other sources.
• Be in the market with buyers, distributors, and accounts through frequent travel.

Skills

National beverage leadership

Channel leadership

Buyer relationships

Data-driven execution

Education

Bachelor's degree

MBA preferred

Tools

IRi

Nielsen

Circana

8451

Job description

Sprecher Brewing Company, based in Glendale, WI, seeks a Senior Sales Leader to drive growth across national and regional channels. This in‑market, offsite role requires frequent travel and leadership of customer-facing teams.

The successful candidate will bring a substantial $5M–$10M+ sales book, deep relationships with national retailers, and a proven ability to scale CSD brands profitably. Travel 50%+ will be required to meet buyers and drive execution.