Senior B2B Digital Marketing Lead | Paid Media & SEO

Penn Engineering Corp; Danboro (PA); On-site; USD 117,000 - 143,000; Full time

Benefits offered by this job

Medical & Employer Paid Dental &Vision

401k and Employer Match

Paid time off & holidays

Volunteer program

Referral bonus program

Employee-centric culture

Company provided technology (laptop, 0

Job summary

PennEngineering is seeking a Digital Marketing Manager to lead strategic and operational digital marketing initiatives from Danboro, PA. You will drive lead generation, customer engagement, and conversions across paid and organic channels while collaborating with cross-functional teams.

The role requires 7+ years in B2B digital marketing, expertise in paid search/social, SEO, HubSpot, and analytics. You’ll manage a small team and align campaigns with business goals.

Qualifications

• 7+ years managing digital marketing programs in a B2B environment.
• Hands-on expertise in paid search, paid social, and programmatic/display.
• Experience managing agency or freelance partners against defined scope and deliverables.
• Working knowledge of SEO/AEO fundamentals—briefing and evaluating agency work.
• Proficiency with HubSpot and marketing analytics (GA4, Looker, or equivalent).
• Proven experience managing at least one direct report and setting priorities.
• Strong project management and communication skills; able to translate data into recommendations.

Responsibilities

• Set and maintain the digital marketing strategy across all brands, aligned to goals.
• Own paid media and foundational digital execution across 6sense, Google Search, and Google Display.
• Manage the SEO/AEO agency and translate findings into a content roadmap.
• Build and maintain reporting dashboards; report performance and recommendations.
• Lead and develop the Content & Campaign Specialist; oversee output quality.
• Collaborate with IT/web and Analytics teams on UX and lead generation.

Skills

Paid search

Paid social

Programmatic/display

ABM/intent tools

HubSpot

GA4/Analytics

Leadership

PM/Project management

Agency management

Tools

6sense

Salesforce

Looker

Google Analytics

HubSpot Marketing Hub

Job description

PennEngineering is seeking a Digital Marketing Manager to lead strategic and operational digital marketing initiatives from Danboro, PA. You will drive lead generation, customer engagement, and conversions across paid and organic channels while collaborating with cross-functional teams.

The role requires 7+ years in B2B digital marketing, expertise in paid search/social, SEO, HubSpot, and analytics. You’ll manage a small team and align campaigns with business goals.