Paid Digital Marketing Specialist - Ads, Landing Pages, Email

Pond Lehocky Giordano Inc.; Philadelphia (Philadelphia County); Sur place; USD 90 000 - 105 000; Plein temps

Résumé du poste

Pond Lehocky Giordano Inc. is hiring a Digital Marketing Specialist in Philadelphia, PA to support paid digital advertising, landing-page maintenance, and email marketing initiatives.

The position reports to the Director of Marketing and collaborates with the marketing team to drive efficient spend and conversions. The ideal candidate will have 3–5 years in digital marketing, hands-on ad-platform experience (Google, Meta, LinkedIn), WordPress familiarity, and analytics know‑how to optimize

Qualifications

• 3–5 years of digital marketing experience with paid campaigns.
• Experience with Google Ads, Meta Ads, LinkedIn or similar.
• Familiarity with WordPress and basic page edits.
• Experience with Mailchimp or HubSpot.
• Knowledge of Google Analytics, Google Tag Manager, Meta Pixel.
• Strong attention to detail and communication.

Responsabilités

• Plan, setup, and manage paid digital campaigns across search, social, and display.
• Monitor performance and optimize targeting, bidding, and ad spend.
• Maintain tracking, tagging, and reporting for accurate results.
• Support A/B testing of ads, copy, and landing pages.
• Maintain and troubleshoot campaign landing pages.
• Coordinate updates with web and creative teams.
• Build and send email campaigns and manage lists.

Connaissances

Paid advertising

Google Ads

Meta Ads

LinkedIn Ads

Email marketing

Analytics

Campaign optimization

Formation

Bachelor’s degree in Marketing/Communications or related field

Outils

WordPress

Mailchimp

HubSpot

Google Analytics

Google Tag Manager

Meta Pixel

Description du poste

Pond Lehocky Giordano Inc. is hiring a Digital Marketing Specialist in Philadelphia, PA to support paid digital advertising, landing-page maintenance, and email marketing initiatives.

The position reports to the Director of Marketing and collaborates with the marketing team to drive efficient spend and conversions. The ideal candidate will have 3–5 years in digital marketing, hands-on ad-platform experience (Google, Meta, LinkedIn), WordPress familiarity, and analytics know‑how to optimize