Senior Merchant Platform Growth Lead

Bask Health

United States

Remote

USD 130,000 - 180,000

Full time

42 hours ago

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Job summary

Bask Health is seeking a Senior Product Marketing Manager for its merchant platform and growth initiatives. You will own messaging, positioning, and GTM for merchant-facing products, aligning with product, sales, and customer success to drive adoption and business impact.

You’ll collaborate with product and leadership to translate platform capabilities into clear customer benefits, craft compelling narratives, and enable sales with differentiated materials for entrepreneurial and healthcare

Qualifications

5+ years in product marketing, preferably B2B SaaS or technology
Experience developing product positioning and messaging
Experience owning go-to-market strategies for software products
Proven ability to lead cross-functional product launches
Strong understanding of SaaS business models and customer journeys
Ability to translate complex product capabilities into clear customer benefits

Responsibilities

Own product marketing strategy for Bask Health’s merchant-facing platform.
Develop clear positioning and messaging for merchant products and capabilities.
Define differentiated value propositions for entrepreneurs, e-commerce businesses, and healthcare operators.
Translate complex platform functionality into understandable customer benefits.
Build and maintain product messaging frameworks.
Develop go-to-market strategies for new merchant-facing features.
Lead cross-functional product launch planning and execution.