Strategic PMM: Merchant Platform & Growth

Bask Health; New York (NY); On-site; USD 110,000 - 150,000; Full time

Job summary

Bask Health seeks a Product Marketing Manager for the Merchant Platform & Growth to shape messaging, drive GTM initiatives, and raise awareness of merchant-facing software capabilities. You will collaborate with product, engineering, sales, and customer success to translate features into clear customer value and scalable materials.

You will develop launch content, support campaigns, and partner with growth marketing to accelerate merchant adoption, ensuring consistent messaging across channels

Qualifications

• 3+ years of professional experience in product marketing, preferably within B2B SaaS, e-commerce software, or technology companies.
• Experience developing product positioning and messaging.
• Familiarity with go-to-market planning and product launches.
• Strong understanding of B2B SaaS products and customer journeys.
• Ability to translate technical software functionality into customer benefits.
• Experience creating product marketing content and sales enablement materials.
• Strong written communication and storytelling skills.
• Experience conducting customer or market research.
• Ability to identify customer needs and purchasing motivations.
• Familiarity with competitive research and product differentiation.
• Experience collaborating with product managers.
• Ability to work effectively with engineering and technical stakeholders.
• Experience partnering with sales or customer success teams.
• Strong organizational and project management skills.
• Ability to manage multiple deliverables and deadlines.
• Experience developing customer-facing product materials.
• Familiarity with customer acquisition and product adoption concepts.
• Ability to analyze customer feedback and identify messaging improvements.
• Strong attention to detail and commitment to accurate product communication.
• Comfortable working independently while collaborating across teams.
• Strong problem-solving and analytical thinking skills.
• Ability to communicate effectively with different stakeholders.
• Familiarity with product marketing performance metrics.
• Willingness to learn complex software products and customer workflows.
• Comfortable working in a rapidly evolving software environment.

Responsibilities

• Develop positioning and messaging for Bask Health's merchant-facing platform capabilities.
• Translate software features into clear customer benefits.
• Create product messaging frameworks and value propositions.
• Support go-to-market planning for new merchant-facing features.
• Coordinate product launch activities across internal teams.
• Partner with product managers to understand feature functionality and customer value.
• Collaborate with engineers to validate technical product information.
• Develop messaging for storefront configuration and merchant management tools.
• Support positioning for product catalogs, subscriptions, and checkout capabilities.
• Create customer-facing product descriptions and feature overviews.
• Conduct merchant research to identify needs and adoption challenges.
• Gather customer insights from sales and customer success teams.
• Research competing e-commerce SaaS and merchant enablement platforms.
• Maintain competitive positioning and differentiation materials.
• Develop sales presentations and product enablement resources.
• Create messaging that addresses common customer objections.
• Support website and landing page content for merchant-facing products.
• Partner with growth marketing teams on product-focused campaigns.
• Collaborate with customer success teams on feature adoption initiatives.
• Develop customer education materials for new and existing capabilities.
• Support onboarding and activation messaging.
• Identify opportunities to improve merchant understanding of the platform.
• Track product launch deliverables and coordinate stakeholder reviews.
• Help define and measure product marketing performance indicators.
• Analyze customer feedback and feature adoption trends.
• Maintain accurate and consistent product messaging.
• Recommend improvements to product communications based on research and performance.
• Present product marketing updates and recommendations to relevant stakeholders.

Skills

Product marketing

Go-to-market planning

B2B SaaS knowledge

Customer journeys

Translate software into benefits

Content creation

Storytelling

Cross-functional collaboration

Analytical thinking

Project management

Education

Bachelor's degree in Marketing

Tools

Shopify

HubSpot

CRM systems

Marketing automation

Analytics tools

Job description

Bask Health seeks a Product Marketing Manager for the Merchant Platform & Growth to shape messaging, drive GTM initiatives, and raise awareness of merchant-facing software capabilities. You will collaborate with product, engineering, sales, and customer success to translate features into clear customer value and scalable materials.

You will develop launch content, support campaigns, and partner with growth marketing to accelerate merchant adoption, ensuring consistent messaging across channels