Merchant Platform Product Marketing Lead

Bask Health; United States; Hybrid; USD 110,000 - 150,000; Full time

Job summary

Bask Health is seeking a Product Marketing Manager for the Merchant Platform & Growth to craft clear messaging, drive go-to-market initiatives, and increase awareness and adoption of the merchant-facing software. You will collaborate with product, engineering, sales, and customer success to translate capabilities into tangible customer value.

You will develop materials for storefront configuration, catalogs, subscriptions, and checkout experiences, and you will help align product launches with

Qualifications

• 3+ years in product marketing, preferably B2B SaaS or e-commerce tech.
• Experience developing product positioning and messaging.
• Familiarity with go-to-market planning and product launches.
• Strong understanding of B2B SaaS products and customer journeys.
• Ability to translate software functionality into customer benefits.
• Experience creating product marketing content and sales enablement materials.

Responsibilities

• Develop positioning and messaging for merchant-facing platform capabilities.
• Translate software features into clear customer benefits.
• Create product messaging frameworks and value propositions.
• Support go-to-market planning for new merchant-facing features.
• Coordinate product launch activities across internal teams.
• Partner with product managers to understand feature functionality and customer value.
• Collaborate with engineers to validate technical product information.
• Develop messaging for storefront configuration and merchant management tools.
• Support positioning for product catalogs, subscriptions, and checkout capabilities.
• Create customer-facing product descriptions and feature overviews.
• Conduct merchant research to identify needs and adoption challenges.
• Gather customer insights from sales and customer success teams.
• Research competing e-commerce SaaS platforms and maintain competitive positioning.

Skills

Product marketing

Go-to-market

Messaging

Cross-functional collaboration

Storytelling

Customer research

Project management

Analytics

Communication

CRM knowledge

Tools

Shopify

CRM systems

Job description

Bask Health is seeking a Product Marketing Manager for the Merchant Platform & Growth to craft clear messaging, drive go-to-market initiatives, and increase awareness and adoption of the merchant-facing software. You will collaborate with product, engineering, sales, and customer success to translate capabilities into tangible customer value.

You will develop materials for storefront configuration, catalogs, subscriptions, and checkout experiences, and you will help align product launches with