Senior Merchandising & Growth Lead

Coursera; Mountain View (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Coursera + Udemy is seeking a Senior Merchandising Manager to lead strategic merchandising across our global consumer surfaces and to shape how millions discover and enroll in courses. You will partner with product, engineering, analytics, and content teams to define capabilities and run experiments.

As the platforms merge, you will drive cross-sell and upsell initiatives, balance learner needs with commercial priorities, and establish scalable best practices to accelerate growth.

Qualifications

• Bachelor’s degree in Business, Marketing, Analytics, or a related field with 7+ years of digital merchandising experience.
• Proven track record driving learner engagement, conversion, and revenue through merchandising.
• Strong experimentation mindset with design and interpretation of A/B tests.
• Experience partnering with Product, Engineering, Design, Marketing, Analytics, and Data Science.

Responsibilities

• Lead merchandising initiatives across homepage, navigation, browse, search, course pages, hubs, and promos.
• Partner with Category Managers to amplify launches, priority categories, seasonal campaigns and initiatives.
• Collaborate with Product and Engineering to define merchandising capabilities and scalable tools.
• Design, execute, and analyze merchandising experiments to validate hypotheses and improve outcomes.
• Analyze learner behavior, journeys, performance, and trends to identify opportunities.
• Develop merchandising frameworks balancing learner needs, editorial curation, and algorithms.
• Identify cross-sell and upsell opportunities across the combined Coursera + Udemy ecosystem.
• Establish best practices, operating models, and measurement frameworks for scaling.

Skills

Strategic merchandising

Experimentation & optimization

Cross-functional leadership

Data-driven decision making

Education

Bachelor's degree in Business/Marketing/Analytics

Tools

Amplitude

Tableau

Optimizely

Adobe Analytics

Contentful

Job description

Coursera + Udemy is seeking a Senior Merchandising Manager to lead strategic merchandising across our global consumer surfaces and to shape how millions discover and enroll in courses. You will partner with product, engineering, analytics, and content teams to define capabilities and run experiments.

As the platforms merge, you will drive cross-sell and upsell initiatives, balance learner needs with commercial priorities, and establish scalable best practices to accelerate growth.