Growth-Driven Promotions Marketing Manager

Coursera; Denver (CO); Remote; USD 139,000 - 174,000; Full time

Job summary

Coursera, formed by a merge with Udemy, is seeking a senior promotions marketing lead within Consumer Marketing's Lifecycle team to drive end-to-end promotional strategy for two brands on a shared platform.

You'll own the promotional calendar, build go-to-market briefs, and align creative, channel, and lifecycle teams around one execution plan while partnering with Pricing, Policy, and Data Science to meet revenue and UX targets.

Qualifications

• 8+ years of experience in promotions marketing for a subscription or marketplace consumer business.
• Demonstrated history of owning a promotional or campaign calendar end-to-end, from planning through execution to post-mortem.
• Experience partnering with Pricing, Commercial Policy/Legal, and Data Science teams to translate guardrails into a runnable marketing calendar and data into actionable insights.
• Experience with project management, including coordinating creative, channel, and regional stakeholders against firm dates.
• Background in reading and analyzing promotional performance data and translating findings into changes for the next cycle.

Responsibilities

• Build campaign specs and go-to-market briefs for each Udemy promotion, aligning creative, channel, and lifecycle teams around a single execution plan.
• Partner with Pricing and Commercial Policy teams on discount guardrails, eligibility rules, and cadence caps, translating policy into a calendar Marketing can run confidently.
• Lead monitoring and daily tracking of live promotions, and drive mid-course pivots when performance calls for it.
• Lead campaign forecasting, experimentation plans, post-campaign reporting and analysis with Data Science, sizing incrementality for next cycle targeting.
• Be accountable for overall campaign performance and ensure user experience aligns with the campaign brief.
• Own the project management of the campaign from conception through completion, ensuring alignment across creative, activation, UX, and performance.

Skills

Campaign Planning

Cross-Channel Marketing

Campaign Management

Promotional Analytics

Job description

Coursera, formed by a merge with Udemy, is seeking a senior promotions marketing lead within Consumer Marketing's Lifecycle team to drive end-to-end promotional strategy for two brands on a shared platform.

You'll own the promotional calendar, build go-to-market briefs, and align creative, channel, and lifecycle teams around one execution plan while partnering with Pricing, Policy, and Data Science to meet revenue and UX targets.