Senior Merchandising Manager

Coursera Inc.; United States; Híbrido; USD 130 000 - 190 000; Tempo integral

Resumo da oferta

Coursera Inc. is seeking a Senior Merchandising Manager to establish and evolve merchandising as a growth function across the combined Coursera + Udemy platform. You will partner with diverse teams to develop strategies and scalable practices that maximize learner engagement and revenue.

You will run experiments, analyze performance data, and drive cross‑sell opportunities across the portfolio, shaping how millions of learners discover content and progress in their learning journeys.

Qualificações

• Bachelor's degree in Business, Marketing, Analytics, or related field.
• 7+ years of experience in digital merchandising, e-commerce, or marketplace strategy.
• Experience partnering cross-functionally with Product, Engineering, Design, Marketing, Analytics, and Data Science.
• Strong analytics and ability to translate data into actionable insights.

Responsabilidades

• Lead merchandising initiatives across consumer surfaces including homepage, navigation, browse, search, and course pages.
• Collaborate with Category Managers on launches, campaigns, and priority initiatives through merchandising and content placement.
• Work with Product and Engineering to define and enhance merchandising capabilities and tools.
• Design, execute, and analyze merchandising experiments to validate hypotheses and optimize outcomes.
• Analyze learner behavior, journeys, and marketplace trends to identify opportunities for discovery, conversion, and expansion.
• Develop frameworks balancing learner needs, commercial priorities, and algorithmic recommendations.

Conhecimentos

Experimentation

A/B testing

Analytics

Cross-functional collaboration

Stakeholder management

Digital merchandising

E-commerce

Category management

Communication

Formação académica

Bachelor's degree in Business/Marketing/Analytics

Ferramentas

Amplitude

Tableau

Optimizely

Adobe Analytics

Contentful

Descrição da oferta de emprego

Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting our blog .

AI is transforming how people learn, work, and grow, and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths, we can connect more people and organizations to the skills they need, when they need them.

Shape what comes next

By joining our team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale.

Coursera + Udemy lets you choose the best way to work, whether it’s from home, an office, or a collaboration space. We’re a globally distributed team that comes together intentionally for collaboration, complex problem-solving, and key milestones — creating opportunities for teams to come together. If you’re ready to make a global impact, help scale unique products across Coursera + Udemy, and grow your career, apply below.

Strategic Merchandising

You develop merchandising strategies that align learner needs with business objectives. You identify opportunities to improve discovery, engagement, conversion, and expansion by balancing customer insights, commercial priorities, and long-term platform strategy.

Experimentation & Optimization

You use experimentation as a core decision‑making tool. You develop hypotheses, design and execute A/B tests, interpret results with rigor, and translate learnings into scalable merchandising improvements that continuously optimize the learner experience and business performance.

You leverage qualitative and quantitative data

You leverage qualitative and quantitative data to identify trends, diagnose performance issues, and uncover growth opportunities. You synthesize complex information into actionable insights, prioritize work based on business impact, and make informed decisions supported by evidence.

Cross-Functional Leadership

You build trusted partnerships across Product, Marketing, Design, Engineering, Analytics, and Content teams to deliver shared outcomes. You effectively influence stakeholders, align teams around common goals, and drive initiatives from strategy through execution in a highly collaborative environment.

Where we Work

Udemy is a global company headquartered in San Francisco, with additional U.S. offices in Denver and Austin, and international hubs in Australia, India, Ireland, Mexico, and Türkiye.

About this role

The Consumer Category Management team is responsible for helping learners discover the right content, offers, and learning pathways at every stage of their journey. Through strategic merchandising, the team shapes how learners experience Udemy – using on‑platform experiences as a business lever to drive discovery, conversion, retention, and expansion.

As a Senior Merchandising Manager, you will play a key role in establishing and evolving merchandising as a strategic growth function at Udemy. Working closely with the Director of Merchandising and cross‑functional partners, you will develop merchandising strategies, introduce new capabilities, and create scalable merchandising practices that focus on maximizing learner engagement and driving revenue growth.

You will run experiments and analyze performance data and trends to optimize offerings and ensure that users receive the most relevant and impactful content while driving business results. Collaborating with various teams, you will introduce new capabilities, design experiments, and refine our merchandising tactics to enhance the overall educational experience.

As Udemy and Coursera continue to integrate, you'll also help identify opportunities to connect learners with complementary products and learning experiences across the combined portfolio through thoughtful cross‑sell and upsell merchandising strategies.

This is an exciting opportunity to help shape the future of merchandising at one of the world's largest online learning platforms while influencing how millions of learners discover, purchase, and continue their learning journey.

What you’ll be doing

• Lead merchandising initiatives across key consumer surfaces, including homepage, navigation, browse, search, course pages (XDP), hubs, recommendation modules, and promotional placements.
• Partner with Category Managers to amplify strategic content launches, priority categories, seasonal campaigns, and business initiatives through thoughtful merchandising and content placement.
• Collaborate with Product and Engineering to define and enhance merchandising capabilities, including curated collections, candidate pools, business rules, personalization, and scalable merchandising tools.
• Design, execute, and analyze merchandising experiments to validate hypotheses, improve customer experiences, and optimize business outcomes.
• Analyze learner behavior, customer journeys, merchandising performance, and marketplace trends to identify opportunities for improved discovery, conversion, and expansion.
• Develop merchandising frameworks that balance learner needs, commercial priorities, editorial curation, and algorithmic recommendations to deliver the best customer experience.
• Partner across Udemy and Coursera teams to identify strategic cross‑sell and upsell opportunities that introduce learners to complementary products, subscriptions, certificates, degrees, and learning experiences across the combined ecosystem.
• Help establish merchandising best practices, operating models, and measurement frameworks that enable the Category Management organization to scale merchandising capabilities over time.

What you’ll have

• Bachelor's degree in Business, Marketing, Analytics, or a related field, with 7+ years of experience in digital merchandising, e‑commerce, category management, growth, marketplace strategy, or a related discipline.
• Demonstrated success developing merchandising strategies that drive measurable improvements in learner engagement, conversion, retention, and revenue.
• Strong experimentation mindset with experience designing A/B tests, interpreting results, and translating insights into scalable merchandising improvements.
• Exceptional analytical skills with experience using customer insights and performance data to prioritize opportunities and inform strategic decisions.
• Experience partnering cross‑functionally with Product, Engineering, Design, Marketing, Analytics, and Data Science to deliver customer‑centric solutions.
• Strong commercial acumen with the ability to balance learner experience, marketplace dynamics, and business objectives.
• Excellent communication and stakeholder management skills, with a demonstrated ability to influence across functions and levels of the organization.
• Experience with digital analytics, experimentation, and merchandising platforms such as Amplitude, Tableau, Optimizely, Adobe Analytics, Contentful, or similar technologies.

Coursera is an Equal Opportunity Employer committed to building a welcoming and inclusive workplace. We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request at [e-mail].

COURSERA IS A U.S. GOVERNMENT CONTRACTOR AND WE ARE REQUIRED TO INQUIRE ABOUT CONFLICTS BEFORE WE CAN RECRUIT CURRENT OR FORMER GOVERNMENT EMPLOYEES. IF THIS APPLIES TO YOU, WE REQUEST A LETTER FROM YOUR SUPERVISOR THAT THEY HAVE BEEN INFORMED ABOUT YOUR CONTACT WITH COURSERA (OR AS A FORMER EMPLOYEE, A LETTER STATING AN ETHICS OPINION WHICH IDENTIFIES ANY LIMITATIONS WHICH APPLY TO YOUR WORK IN THE PRIVATE SECTOR). THE LETTER SHOULD IDENTIFY ANY CONFLICTS OR POTENTIAL CONFLICTS, IF ANY EXIST.