Promotions Marketing Lead, Lifecycle & Growth (Equity)

Coursera; United States; A distancia; USD 129.000 - 174.000; Jornada completa

Descripción de la vacante

Coursera and Udemy have joined to form a single, global skills platform. In the Lifecycle Marketing team, you will own the end-to-end promotional calendar for the two brands, coordinating creative, channel, pricing, and data teams around one execution plan.

This hands-on role requires building go-to-market briefs, monitoring live promotions, driving mid-course pivots, and ensuring policy and revenue targets are met while delivering a consistent user experience.

Formación

• 8+ years of experience in promotions marketing, ideally at a subscription or marketplace consumer business.
• Demonstrated history of owning a promotional or campaign calendar end-to-end, from planning through execution to post-mortem.
• Experience partnering with Pricing, Commercial Policy/Legal, and Data Science teams to translate financial guardrails into a runnable marketing calendar and data into actionable insights.
• Experience with project management, including the ability to coordinate creative, channel, and regional stakeholders against firm dates.
• Background in reading and analyzing promotional performance data, with the ability to translate findings into changes for the next cycle.
• Experience running promotions across more than one brand or platform simultaneously.

Responsabilidades

• Build campaign specs and go-to-market briefs for each Udemy promotion, aligning creative, channel, and lifecycle teams around a single execution plan.
• Partner with Pricing and Commercial Policy teams on discount guardrails, eligibility rules, and cadence caps, translating policy into a calendar Marketing can run confidently.
• Lead monitoring and daily tracking of live promotions, and drive mid-course pivots when performance calls for it.
• Lead campaign forecasting, experimentation plans, post-campaign reporting and analysis with Data Science, sizing incrementality and using it to inform the next cycle's targeting and offer mix.
• Be accountable for overall campaign performance and ensure that overall user experience is consistent and in adherence with the campaign brief.
• Own the project management of the campaign from conception through completion, ensuring that creative, channel activation, user experience, and performance are aligned with the promotional campaign strategy.

Conocimientos

Promotions marketing

Campaign planning

Cross-channel marketing

Project management

Data analysis

Descripción del empleo

Coursera and Udemy have joined to form a single, global skills platform. In the Lifecycle Marketing team, you will own the end-to-end promotional calendar for the two brands, coordinating creative, channel, pricing, and data teams around one execution plan.

This hands-on role requires building go-to-market briefs, monitoring live promotions, driving mid-course pivots, and ensuring policy and revenue targets are met while delivering a consistent user experience.