Senior Media Strategy & Insights Lead - Growth & Analytics

Polymarket; New York (NY); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Competitive salary & equity

Unlimited PTO

Full Health, Vision, & Dental coverage

401k match

Hardware setup: MacBook Pro

Job summary

Polymarket is seeking a Growth Analytics Lead in New York to own the media plan, forecast, and measurement architecture. You will build scalable models across channels, monitor spend against allocations, and surface actionable insights to optimize performance across markets.

Ideal candidates have 6+ years in media analytics, deep paid channel fluency, and hands-on experience with mix modeling, incrementality testing, and geographic experiments. Strong SQL and BI tooling are essential.

Qualifications

• 6+ years in media planning, marketing analytics, or growth strategy with ownership of plans and numbers
• Deep fluency across paid channels (search, social, programmatic, video, audio, offline)
• Strong forecasting and scenario modeling; strong SQL and BI tooling
• Hands-on experience with mix modeling, incrementality testing, and geographic experiments
• Financial rigor with reconciliation, accruals and monthly close
• Ability to compress complex analysis into a one-page executive recommendation
• Comfort adjusting spend pace based on plan and data when needed
• Plus: background in trading/fintech or event-driven demand businesses
• Plus: experience building mix modeling in-house or with vendors
• Plus: Python or R, or building analysis infrastructure
• Plus: ownership of a marketing P&L

Responsibilities

• Build the media plan across channels, categories, and geographies with a defensible recommendation
• Own forecasting layer: spend, volume, acquisition cost, payback, seasonality; maintain scenario models
• Monitor daily/weekly spend against allocations and surface drift early
• Lead measurement: mix modeling, incrementality testing, geographic experiments
• Reconcile media spend with invoices, accounting, and monthly close
• Identify edge in auction dynamics and underpriced inventory and reallocate with evidence
• Develop reporting and analytics layer: dashboards, metric definitions, one source of truth

Skills

Media planning

Forecasting

SQL

BI tooling

Mix modeling

Incrementality testing

Geographic experiments

Payback analysis

Tools

Python

R

Job description

Polymarket is seeking a Growth Analytics Lead in New York to own the media plan, forecast, and measurement architecture. You will build scalable models across channels, monitor spend against allocations, and surface actionable insights to optimize performance across markets.

Ideal candidates have 6+ years in media analytics, deep paid channel fluency, and hands-on experience with mix modeling, incrementality testing, and geographic experiments. Strong SQL and BI tooling are essential.