Senior Analytics & Measurement Leader - Drive Growth

PMG; New York (NY); On-site; USD 140,000 - 210,000; Full time

Job summary

PMG, a global independent platform company, is seeking a Senior Lead in Analytics for its New York team. You will translate client questions into rigorous measurement strategies and lead analytics initiatives that inform marketing investment decisions.

You’ll work with media strategists, data scientists, and business leaders to design experiments, evaluate marketing effectiveness, and develop forecasting frameworks that uncover growth opportunities and guide budget allocation.

Responsibilities

• Lead the development and execution of advanced marketing measurement strategies.

Skills

Marketing analytics

Incrementality testing

Media mix modeling

Forecasting

Client-facing

Cross-functional collaboration

Job description

PMG, a global independent platform company, is seeking a Senior Lead in Analytics for its New York team. You will translate client questions into rigorous measurement strategies and lead analytics initiatives that inform marketing investment decisions.

You’ll work with media strategists, data scientists, and business leaders to design experiments, evaluate marketing effectiveness, and develop forecasting frameworks that uncover growth opportunities and guide budget allocation.