Senior Analytics & Insights Lead

AMS; New York (NY); Hybrid; USD 100,000 - 125,000; Full time

Benefits offered by this job

Hybrid work in NYC

Medical, dental, vision

401k

Paid time off

Learning opportunities

Job summary

AMS is seeking a Senior Analyst in New York to turn media and marketing data into actionable insights. You will build dashboards, support forecasting, and work with clients to drive account growth.

You will partner with data science and client service to produce budget models, evaluate channel performance, and ensure data quality across campaigns. Strong scripting, analytics, and communication skills are essential.

Qualifications

• 3–5 years of experience in marketing analytics or related field.
• Experience with relational databases and statistical analysis or programming languages such as SQL and Python.
• Advanced proficiency in building, deploying, and maintaining interactive dashboards using Tableau, Power BI, and Looker Studio.
• Ability to use scripting to automate analysis, data cleansing, and data integration.
• Strong written and verbal communication skills, with the ability to translate data and research into strategic insights and recommendations.
• Experience with site analytics and social platforms, including Adobe Analytics and Google Analytics.
• Proficiency in Microsoft Office, including Excel, PowerPoint, and Word.
• Expert understanding of MMM, MTA, and platform APIs to evaluate channel performance and determine baseline versus incremental brand lift.
• Strong interest in marketing and media, with a detail-oriented, self-motivated approach and a commitment to learning and taking initiative.

Responsibilities

• Develop and maintain interactive dashboards in Tableau, Power BI, and Looker Studio.
• Analyze datasets to identify performance anomalies and market shifts and translate findings for reviews.
• Use site analytics to answer client questions and develop practical recommendations.
• Partner with data science and client service to build budget forecasting models for media efficiency and growth.
• Apply MMM, MTA and platform APIs to evaluate channel performance and lift.
• Establish data quality controls and QA validation with vendors and internal teams.
• Automate analysis, data cleansing, and data integration with scripting.
• Coordinate cross-functional teams to streamline timelines and standardize workflows.

Skills

SQL

Python

Tableau

Power BI

Looker Studio

MMM

MTA

APIs

Adobe Analytics

Google Analytics

Excel

Communication

Tools

Relational databases

Tableau

Power BI

Looker Studio

Excel

Google Analytics

Adobe Analytics

Job description

AMS is seeking a Senior Analyst in New York to turn media and marketing data into actionable insights. You will build dashboards, support forecasting, and work with clients to drive account growth.

You will partner with data science and client service to produce budget models, evaluate channel performance, and ensure data quality across campaigns. Strong scripting, analytics, and communication skills are essential.