Senior Media Analytics & Insights Lead

AMS US Careers; New York (NY); Presencial; USD 100.000 - 125.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Benefits package

Career growth

Collaborative culture

Descripción de la vacante

AMS, a global media solutions company, seeks a Senior Analyst, Media Measurement for Involved Media in NYC. This client-facing role turns media and marketing data into actionable insights, dashboards, and recommendations to support client decisions and account growth.

You’ll collaborate with Analytics, Data Science, and Media teams, build budgets, forecast models, and ensure data quality while presenting findings to leadership.

Formación

• 3–5 years of experience in marketing analytics, performance marketing, advertising, or related field.

Responsabilidades

• Develop and maintain interactive dashboards in Tableau, Power BI, and Looker Studio to monitor media performance and identify pacing issues.
• Analyze multi-faceted data sets, identify performance anomalies, market shifts, and platform baseline trends, and translate findings into clear storylines for business reviews and executive presentations.
• Use site analytics and platform data to answer client business questions and develop practical recommendations.
• Partner with data science and client service teams to build and maintain budget forecasting models that support media efficiency and account growth.
• Apply expertise in marketing mix modeling (MMM), multi-touch attribution (MTA), and platform APIs to evaluate channel performance and assess baseline versus incremental brand lift.
• Establish data quality controls and QA validation processes; work with internal teams and vendors to resolve tracking gaps and field discrepancies, including retroactive fixes.
• Coordinate with cross-functional teams to streamline project timelines, document technical workflows, and standardize best practices.
• Use scripting to automate analysis, data cleansing, and data integration tasks.
• Serve as a trusted analytical partner to enterprise clients, explaining complex results in a clear and useful way.
• Proactively flag budget risks and identify opportunities for growth based on observed performance and market or platform trends.

Conocimientos

Marketing analytics

SQL

Python

Data storytelling

Communication

Herramientas

Tableau

Power BI

Looker Studio

Adobe Analytics

Google Analytics

Descripción del empleo

AMS, a global media solutions company, seeks a Senior Analyst, Media Measurement for Involved Media in NYC. This client-facing role turns media and marketing data into actionable insights, dashboards, and recommendations to support client decisions and account growth.

You’ll collaborate with Analytics, Data Science, and Media teams, build budgets, forecast models, and ensure data quality while presenting findings to leadership.