Senior Media Sales Executive - Multi-Platform & Digital

Cumulus Media Inc.; Baton Rouge (LA); On-site; USD 33,000 - 56,000; Full time

Benefits offered by this job

Commission-based organization

Medical, Dental & Vision Insurance

401K with company match

Paid Vacation, Sick & Holiday

Life and disability insurance

Job summary

Cumulus Media Baton Rouge, LA has an immediate opening for a full-time Account Executive to join the Sales Team, offering multi-media solutions spanning radio, digital advertising, and events to local and regional businesses. The role focuses on building and maintaining relationships, meeting revenue targets, and presenting integrated marketing campaigns across traditional and digital channels.

Strong communication and 2+ years sales experience preferred.

Qualifications

• 2+ years in Media Sales background preferred
• Bachelor's Degree in business, Marketing or related field is preferred
• Proficient in Microsoft Office suite, social networking platforms and CRM tools
• Excellent communication skills
• Passion for developing new business relationships in an outside sales role
• Enjoy presenting to clients of sales opportunities and post-sale successes
• Strong understanding of lead generation and ability to connect with viable prospects
• Comprehension of sales metrics in order to fill a sales funnel and maintain a constant pipeline of new business
• Self-motivating and entrepreneurial spirit
• Positive and friendly with a willingness to collaborate
• High energy and passion for sales
• Flexible, creative and curious
• Digitally savvy

Responsibilities

• Able to create and identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment including key market and consumer trends to proactively develop customized marketing solutions to meet client objectives
• Deliver and Develop effective and informed marketing solutions via multi-platform, integrated sales presentations identifying Cumulus broadcast, digital, and event tactics to foster brand loyalty and deliver results for the client
• Ability to negotiate and close business that drives revenue results and foster long term client relationships, regardless of medium or platform
• Commitment to having a proficient understanding of the Cumulus Media assets and resources and a desire to constantly learn and grow your product knowledge thus staying relevant and current with industry advertising opportunities for your clients
• Represent the full suite of products and services as marketing solutions to new and existing clientele. This includes station digital assets, internet-based marketing, social media, streaming, events and specialized programming
• Ability to appropriately manage time to optimize revenue opportunities, client interaction, implementation and fulfillment of successful sales agreements. Individual must be able to assist in the development of creative messaging, regardless of platform
• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to maintain a full pipeline of sales prospects at all times
• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
• Collaborate, create, and capitalize on opportunities to best represent our brand while working to help your clients achieve success

Skills

Relationship-building

Negotiation

Prospecting

Digital advertising knowledge

Education

Bachelor's degree in business/marketing

Tools

CRM tools

Microsoft Office

Job description

Cumulus Media Baton Rouge, LA has an immediate opening for a full-time Account Executive to join the Sales Team, offering multi-media solutions spanning radio, digital advertising, and events to local and regional businesses. The role focuses on building and maintaining relationships, meeting revenue targets, and presenting integrated marketing campaigns across traditional and digital channels.

Strong communication and 2+ years sales experience preferred.