Strategic Media Planner, Senior Associate

Interpublic; New York (NY); Hybrid; USD 60,000 - 65,000; Full time

Benefits offered by this job

Medical and dental coverage

401(k) with matching

Flex spending

Life insurance

Disability insurance

Employee stock purchase program

Paid family benefits

Job summary

Omnicom Media in New York is seeking a Senior Associate, Planning to support the vision and strategic plan for this account. You’ll help plan and execute media strategies across multiple channels, ensuring success in quality, client relationships, financials, and team health.

You will develop omnichannel plans, leverage syndicated research, and refine your planning and presentation skills while collaborating with internal teams and external partners to deliver industry-leading campaigns.

Qualifications

• Strong desire to learn and positive attitude to fit UM culture.
• Detail-oriented with time management, organization, and problem-solving skills.
• Ability to work cross-functionally with internal and external teams.

Responsibilities

• Support the creation of omnichannel media plan recommendations across TV, Print, Radio, Digital, OOH, and Emerging Media.
• Develop mastery of syndicated research sources, planning tools, and media math.
• Develop and refine understanding of media planning concepts, presentation, and written communication skills.
• Maintain accuracy of tactical components of media plans (flow charts, spreadsheets, budget summaries).
• Build and maintain relationships with clients, vendors, publishers, and internal teams for effective campaigns.
• Develop strategic POVs on media partner offerings and technology related to client objectives.
• Use syndicated research to derive trends and insights from category data, audience, and competitive activity.

Skills

Media planning

Communication

Time management

Analytical thinking

Team collaboration

Tools

MediaTools

Prisma/MBOX

DCM

Nielsen Ad Intel

Pathmatics

eTelmar

MRI Simmons

comScore

eMarketer

SharePoint

Job description

Omnicom Media in New York is seeking a Senior Associate, Planning to support the vision and strategic plan for this account. You’ll help plan and execute media strategies across multiple channels, ensuring success in quality, client relationships, financials, and team health.

You will develop omnichannel plans, leverage syndicated research, and refine your planning and presentation skills while collaborating with internal teams and external partners to deliver industry-leading campaigns.